Laura Morel

Laura helps shape how The Orchard shows up - combining operational marketing expertise with a strong understanding of audiences, content and channel behaviour.

Born and raised in the Channel Islands, she brings a natural connection to place and community, alongside experience across finance, marketing and communications. She understands how to position businesses clearly, turning complexity into something people can recognise and trust.

Her Culture Smart approach focuses on how brands live in the real world. Drawing on her background in digital strategy and content, she ensures communications feel relevant, human and worth paying attention to.

Laura also brings a strong interest in sustainability and purpose-led storytelling. Outside work, she has contributed to the island’s business community through the Institute of Directors and brings the same energy to competitive pickleball and padel.