Case study
Recruiting the next generation for insurance
How The Orchard made insurance a future worth choosing by creating an interactive half-day workshop to captivate post-16 students.
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The challenge
Hand Picked Hotels wanted in on the Royal Visit moment and a spotlight on Grand Jersey Hotel & Spa, L’Horizon Beach Hotel & Spa in Jersey, and Fermain Valley Hotel and St Pierre Park Hotel in Guernsey. Trouble is, every brand was at the party. We needed something with charm, timing and talkability, a story the media couldn’t scroll past - without a royal budget.
How we made it matter
We tapped into the Royal Visit with a Culture Smart twist, launching an open invitation to anyone named Charles or Camilla to celebrate like royalty. The offer was simple: VIP afternoon tea for two at The Grand in Jersey or St Pierre Park in Guernsey. It was timely, charming and easy for local media to pick up. A playful idea that gave Hand Picked Hotels a natural role in the royal conversation.
- 5,000+visitors to the Royal Visit event
- 100sCharleses and Camillas reached out
- 9 pieces local coverage, zero media spend
- 200k+media coverage reach
The takeaway
This is Story Making. One smart idea, rooted in cultural relevance, that made people smile and put Hand Picked Hotels front and centre. Big charm, big local headlines, and hotels that stole the show.
Creativity and fresh ideas are invaluable in the world of luxury hospitality, and Orchard truly brings both to the table. Their work on our ‘Royal-Tea Alert’ campaign was a shining example of innovative storytelling, capturing the excitement of the Royal Visit while delivering an engaging and memorable experience for our guests. Their ability to craft a campaign that was both playful and sophisticated ensured maximum impact, generating excitement and reinforcing our brand’s commitment to exceptional hospitality. It was a pleasure to collaborate with such a talented and strategic team.
Susie Campanella Head of Partnerships and Publications, Hand Picked Hotels.
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