Amelia Cousins

Amelia brings a creative, thoughtful approach to client delivery - combining global brand experience with a strong instinct for storytelling that connects.

With a background in PR for global beauty brands in London, she has worked across media relations, influencer engagement and product launches, building a strong foundation in fast-paced, consumer environments. Her experience also includes developing content and narratives that feel both authentic and commercially effective.

Her Culture Smart approach is grounded in understanding how stories resonate with audiences. Drawing on her creativity and attention to detail, she focuses on crafting work that feels relevant, considered and aligned to how people engage with brands today.

Outside work, Amelia enjoys reading, Pilates and spending time with friends - and is still working on convincing herself that running is fun.