Making healthcare easier to navigate

THE CHALLENGE.

Queens Road Medical Practice needed a modern, user-friendly website to replace its outdated site. The existing website had become difficult to navigate, hard to update and no longer reflected the quality of care provided by the practice. The challenge wasn’t just design. It was coordination. The Orchard was tasked with managing the project alongside Two Degrees North on design and Submarine on development, ensuring a smooth launch, a strict delivery timeline and a website that would be easier for patients and staff to use day to day.

HOW WE MADE IT MATTER.

Using Culture Smart™ thinking, we focused on usability first. Patients don’t visit medical websites to be impressed. They visit to find answers quickly, complete tasks easily and reduce stress. We carried out a full content audit, identifying what needed rewriting, restructuring, migrating or removing entirely to improve the overall experience.

The Orchard then managed the project across all parties, coordinating between Queens Road Medical Practice, Two Degrees North and Submarine to keep the process moving clearly and efficiently from planning through to launch.

Alongside overseeing content migration and launch delivery, we continue to manage and maintain the website to ensure information stays accurate, accessible and up to date.