The Orchard unveils new brand, structure and ‘Culture Smart’ approach

The Orchard, formerly Orchard PR, has unveiled a new brand identity and refined agency model, reflecting a shift in how brands are approaching communications, with clients seeking more joined-up thinking, delivery at pace and clear commercial impact.

The Orchard’s refreshed proposition sharpens its role as a PR-first, strategically integrated partner, building on strong momentum that has seen the agency recognised in PRWeek’s 2026 Top 150 ‘Bubbling Under’ - and as the only Channel Islands agency to be listed.

At the centre of the approach is ‘Culture Smart’ thinking - an insight-led model rooted in The Orchard’s deep understanding of the Channel Islands market, helping brands navigate local nuance while creating communications that travel, resonate and deliver results.

To support this, the agency has introduced a new structure aligned around client outcomes. Georgie Vance has been promoted to Head of Client Strategy and Rebecca Lane to Head of Client Delivery, strengthening senior oversight from initial insight through to execution. Together, they will lead teams across social & digital, content & narrative, creative & production and media & reputation, ensuring a more connected and effective delivery model.

Georgie has built her experience shaping insight-led strategies for major brands across integrated communications channels for the UK and Canada. In previous roles and since joining The Orchard she’s been pivotal in leading teams, developing agencies and client functions. Rebecca has led the delivery of complex, multi-channel campaigns, including high-stakes and reputation-sensitive communications, ensuring clear ownership, consistent quality and confident execution across a diverse client portfolio.

The agency is also launching a partnership with Tom Robertshaw, founder of Pathfinder, a marketing and creative consultancy. With over 20 years’ experience across agency, client-side and board-level marketing, Tom will play a key role in building and strengthening The Orchard’s creative capability - bringing senior strategic input, creative challenge and an external perspective to campaign development.

This partnership enhances the agency’s ability to deliver end-to-end strategies, blending earned media with broader creative and communications disciplines.

Brooke Kenyon, Managing Director – Strategy & Agency Growth, said:

“We are accelerating the momentum we’ve created as an agency. This next phase is about clarity - in our proposition, in our structure, and in the value we deliver.

“We’re recognising the leadership already driving the agency forward and creating a model that gives us a clearer way of working - connecting strategy, creativity and delivery to build the outcomes brands need in today’s noisy attention economy.”

Laura Morel, Business Development & Account Director, said:

“Jersey is a market built on relationships, reputation and trust, which makes culturally intelligent communications incredibly important. As The Orchard continues to grow its presence here, this refreshed proposition gives clients a clearer sense of what we bring to the table; strategic thinking, strong local insight and connected delivery that helps brands stand apart.”