The Orchard reappointed by VisitGuernsey in partnership with Lotus

The Orchard has been reappointed by VisitGuernsey as its PR agency partner for 2026, continuing our work alongside UK agency partner LOTUS.

The decision reflects a long-standing relationship built on trust and a shared ambition: to tell the islands’ story in a way that feels real, relevant and worth experiencing. For us, this means representing a place we know well, and helping others understand why it matters.

VisitGuernsey remains one of our flagship clients, blending strategic delivery with deep local understanding. The reappointment followed a competitive pitch process and recognises The Orchard’s ability to deliver standout coverage, meaningful relationships with media and stakeholders, and an authentic representation of the Islands of Guernsey.

Brooke Kenyon, Managing Director: Strategy & Agency Growth, said:

“You are often asked who your dream client would be - and for me, it’s always been home. There’s something special about sharing Guernsey with the world, and I’m proud that The Orchard will continue to play a role in that. It’s a privilege, and one we don’t take lightly.”

Authentic storytelling at the heart of the brief

At the heart of the work is a simple idea: people connect with what they experience. Our role is to design and deliver authentic experiences for media and influencers through thoughtful itineraries, strong local partnerships and space to experience island life properly.

Whether it’s food, coastline or community, the aim is consistent: create stories that feel personal, grounded and easy to share. Partnerships across the Bailiwick ensure every visit reflects the character of the islands.

A fast-growing French opportunity

One of the clearest opportunities sits in the French market.

Interest in the islands continues to grow, with recent activity leading to strong results - including major title features and press trips that bring a fresh perspective to Guernsey’s offer.

With renewed focus, we’ll continue building relationships with French media and influencers, working alongside Group Expression, VisitGuernsey’s retained agency in France.

Strengthened by experience

Georgie Vance is Account Lead for VisitGuernsey. Georgie brings global experience across consumer, health and lifestyle campaigns, with a focus on combining creative thinking with clear strategic direction. Her approach reflects how we work as a Culture Smart agency: insight first, delivery second.

Working closely with LOTUS, she leads a joined-up approach across UK and European markets to ensure the work lands with consistency and impact.

A continued commitment to island growth

With strong partnerships and a clear direction, The Orchard is continuing to build work that helps the islands shine on a global stage.