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",{"data":854,"content":856,"nodeType":569},{"uri":855},"https://mailchi.mp/2384e452f372/theorchard",[857],{"data":858,"marks":859,"value":860,"nodeType":313},{},[],"Pop your details into the form",{"data":862,"marks":863,"value":864,"nodeType":313},{},[]," and we’ll deliver smart, practical PR thinking straight to your inbox.",{"metadata":866,"sys":869,"fields":878},{"tags":867,"concepts":868},[],[],{"space":870,"id":872,"type":14,"createdAt":873,"updatedAt":873,"environment":874,"publishedVersion":67,"revision":68,"contentType":876,"locale":27},{"sys":871},{"type":10,"linkType":11,"id":12},"3n3VlavgxRfOuG7yrtrhFR","2024-04-18T12:06:06.819Z",{"sys":875},{"id":19,"type":10,"linkType":20},{"sys":877},{"type":10,"linkType":25,"id":71},{"linkText":879,"page":880},"Privacy Policy",{"metadata":881,"sys":884,"fields":895},{"tags":882,"concepts":883},[],[],{"space":885,"id":887,"type":14,"createdAt":888,"updatedAt":889,"environment":890,"publishedVersion":892,"revision":67,"contentType":893,"locale":27},{"sys":886},{"type":10,"linkType":11,"id":12},"6Ms5oQoBe5N1ZjLthyHUwc","2024-04-18T11:50:22.011Z","2026-06-09T14:28:27.885Z",{"sys":891},{"id":19,"type":10,"linkType":20},11,{"sys":894},{"type":10,"linkType":25,"id":299},{"subheading":896,"heading":879,"slug":897,"body":898,"metaTitle":34,"metaDescription":35},"How we collect and use your data","privacy-policy",{"nodeType":305,"data":899,"content":900},{},[901,908,915,922,929,936,943,958,965,972,979,986,993,1367,1374,1381,1405,1412,1419,1462,1469,1476,1483,1490,1497,1504,1511,1518,1525,1532,1566,1573,1580,1587,1604,1611],{"nodeType":403,"data":902,"content":903},{},[904],{"nodeType":313,"value":905,"marks":906,"data":907},"1. 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In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.",[],{},{"nodeType":403,"data":1491,"content":1492},{},[1493],{"nodeType":313,"value":1494,"marks":1495,"data":1496},"7. Links To Other Websites",[],{},{"nodeType":309,"data":1498,"content":1499},{},[1500],{"nodeType":313,"value":1501,"marks":1502,"data":1503},"Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website.",[],{},{"nodeType":309,"data":1505,"content":1506},{},[1507],{"nodeType":313,"value":1508,"marks":1509,"data":1510},"Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.",[],{},{"nodeType":309,"data":1512,"content":1513},{},[1514],{"nodeType":313,"value":1515,"marks":1516,"data":1517},"You should exercise caution and look at the privacy statement applicable to the website in question.",[],{},{"nodeType":403,"data":1519,"content":1520},{},[1521],{"nodeType":313,"value":1522,"marks":1523,"data":1524},"8. Controlling Your Personal Information",[],{},{"nodeType":309,"data":1526,"content":1527},{},[1528],{"nodeType":313,"value":1529,"marks":1530,"data":1531},"You may choose to restrict the collection or use of your personal information in the following ways:",[],{},{"nodeType":944,"data":1533,"content":1534},{},[1535,1545],{"nodeType":948,"data":1536,"content":1537},{},[1538],{"nodeType":309,"data":1539,"content":1540},{},[1541],{"nodeType":313,"value":1542,"marks":1543,"data":1544},"Whenever you are asked to fill in a form on the website, you will need to check a box giving your consent for us to store and process your data",[],{},{"nodeType":948,"data":1546,"content":1547},{},[1548],{"nodeType":309,"data":1549,"content":1550},{},[1551,1555,1563],{"nodeType":313,"value":1552,"marks":1553,"data":1554},"If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us at ",[],{},{"nodeType":569,"data":1556,"content":1558},{"uri":1557},"mailto:info@orchardpr.com",[1559],{"nodeType":313,"value":1560,"marks":1561,"data":1562},"info@orchardpr.com",[],{},{"nodeType":313,"value":108,"marks":1564,"data":1565},[],{},{"nodeType":309,"data":1567,"content":1568},{},[1569],{"nodeType":313,"value":1570,"marks":1571,"data":1572},"We will not sell, distribute or lease your personal information to third parties unless we have your explicit permission or are required by law to do so.",[],{},{"nodeType":309,"data":1574,"content":1575},{},[1576],{"nodeType":313,"value":1577,"marks":1578,"data":1579},"We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.",[],{},{"nodeType":309,"data":1581,"content":1582},{},[1583],{"nodeType":313,"value":1584,"marks":1585,"data":1586},"Under the The Data Protection (Bailiwick of Guernsey) Law, 2017 and the General Data Protection Regulation (EU) 2016/679 you may request details of personal information which we hold about you or request that we update the details that we hold about you.",[],{},{"nodeType":309,"data":1588,"content":1589},{},[1590,1594,1600],{"nodeType":313,"value":1591,"marks":1592,"data":1593},"In order to action such a request, please email ",[],{},{"nodeType":569,"data":1595,"content":1596},{"uri":1557},[1597],{"nodeType":313,"value":1560,"marks":1598,"data":1599},[],{},{"nodeType":313,"value":1601,"marks":1602,"data":1603},".",[],{},{"nodeType":309,"data":1605,"content":1606},{},[1607],{"nodeType":313,"value":1608,"marks":1609,"data":1610},"If you believe that any information we are holding on you is incorrect or incomplete, or if you wish for us to delete that information please email us as soon as possible, at the above email address. We will promptly action any requests to our best ability.",[],{},{"nodeType":309,"data":1612,"content":1613},{},[1614],{"nodeType":313,"value":1601,"marks":1615,"data":1616},[],{},{"metadata":1618,"sys":1621,"fields":1630},{"tags":1619,"concepts":1620},[],[],{"space":1622,"id":1624,"type":14,"createdAt":1625,"updatedAt":1625,"environment":1626,"publishedVersion":151,"revision":68,"contentType":1628,"locale":27},{"sys":1623},{"type":10,"linkType":11,"id":12},"55zygEWsgftzA9uriPSA0d","2026-01-14T10:10:57.217Z",{"sys":1627},{"id":19,"type":10,"linkType":20},{"sys":1629},{"type":10,"linkType":25,"id":71},{"linkText":1631,"page":1632},"Terms of Business",{"metadata":1633,"sys":1636,"fields":1647},{"tags":1634,"concepts":1635},[],[],{"space":1637,"id":1639,"type":14,"createdAt":1640,"updatedAt":1641,"environment":1642,"publishedVersion":1644,"revision":67,"contentType":1645,"locale":27},{"sys":1638},{"type":10,"linkType":11,"id":12},"2Yq4Uvbfse9Fiak2Rt1hzP","2026-01-14T10:02:32.898Z","2026-06-15T11:47:28.588Z",{"sys":1643},{"id":19,"type":10,"linkType":20},89,{"sys":1646},{"type":10,"linkType":25,"id":299},{"subheading":1648,"heading":1649,"slug":1650,"body":1651,"metaTitle":34,"metaDescription":35},"These Standard Terms of Business apply to all work undertaken by The Orchard.","The Orchard Standard Terms of Business","orchard-standard-terms-of-business",{"nodeType":305,"data":1652,"content":1653},{},[1654,1662,1674,1682,1689,1697,1704,1712,1719,1726,1849,1857,1864,1871,1878,1886,1893,1901,1908,1915,1922,1929,1937,1944,1951,1958,2001,2008,2016,2023,2030,2036,2044,2051],{"nodeType":309,"data":1655,"content":1656},{},[1657],{"nodeType":313,"value":1658,"marks":1659,"data":1661},"STANDARD TERMS OF BUSINESS",[1660],{"type":438},{},{"nodeType":309,"data":1663,"content":1664},{},[1665,1670],{"nodeType":313,"value":1666,"marks":1667,"data":1669},"These Standard Terms of Business apply to all work undertaken by The Orchard (the Consultancy).",[1668],{"type":438},{},{"nodeType":313,"value":1671,"marks":1672,"data":1673}," ",[],{},{"nodeType":309,"data":1675,"content":1676},{},[1677],{"nodeType":313,"value":1678,"marks":1679,"data":1681},"1. Co-operation",[1680],{"type":438},{},{"nodeType":309,"data":1683,"content":1684},{},[1685],{"nodeType":313,"value":1686,"marks":1687,"data":1688},"The Consultancy will co-operate fully with the Client and take the initiative in offering advice and services. The Client agrees to assist the Consultancy in the performance of these duties by making available to the Consultancy all relevant information and executive time as required.",[],{},{"nodeType":309,"data":1690,"content":1691},{},[1692],{"nodeType":313,"value":1693,"marks":1694,"data":1696},"2. Exclusivity",[1695],{"type":438},{},{"nodeType":309,"data":1698,"content":1699},{},[1700],{"nodeType":313,"value":1701,"marks":1702,"data":1703},"The Consultancy will not represent conflicting interests but may represent competing interests. The Client will be informed of any competing interests represented by the Consultancy.",[],{},{"nodeType":309,"data":1705,"content":1706},{},[1707],{"nodeType":313,"value":1708,"marks":1709,"data":1711},"3. Disbursements and Expenses",[1710],{"type":438},{},{"nodeType":309,"data":1713,"content":1714},{},[1715],{"nodeType":313,"value":1716,"marks":1717,"data":1718},"Materials and services purchased from third party suppliers on behalf of the Client outside of the Consultancy’s services agreed in the schedule will be recharged to the Client and will be subject to a 20% administration fee. Unless agreed in advance expenses totalling more than £500 should be paid directly by the client.",[],{},{"nodeType":309,"data":1720,"content":1721},{},[1722],{"nodeType":313,"value":1723,"marks":1724,"data":1725},"Expenses may include:",[],{},{"nodeType":944,"data":1727,"content":1728},{},[1729,1739,1749,1759,1769,1779,1789,1799,1809,1819,1829,1839],{"nodeType":948,"data":1730,"content":1731},{},[1732],{"nodeType":309,"data":1733,"content":1734},{},[1735],{"nodeType":313,"value":1736,"marks":1737,"data":1738},"Advertising artwork and mechanical items",[],{},{"nodeType":948,"data":1740,"content":1741},{},[1742],{"nodeType":309,"data":1743,"content":1744},{},[1745],{"nodeType":313,"value":1746,"marks":1747,"data":1748},"Artiste/celebrity/influencer fees",[],{},{"nodeType":948,"data":1750,"content":1751},{},[1752],{"nodeType":309,"data":1753,"content":1754},{},[1755],{"nodeType":313,"value":1756,"marks":1757,"data":1758},"Design, artwork and print",[],{},{"nodeType":948,"data":1760,"content":1761},{},[1762],{"nodeType":309,"data":1763,"content":1764},{},[1765],{"nodeType":313,"value":1766,"marks":1767,"data":1768},"Direct mail",[],{},{"nodeType":948,"data":1770,"content":1771},{},[1772],{"nodeType":309,"data":1773,"content":1774},{},[1775],{"nodeType":313,"value":1776,"marks":1777,"data":1778},"Entertainment",[],{},{"nodeType":948,"data":1780,"content":1781},{},[1782],{"nodeType":309,"data":1783,"content":1784},{},[1785],{"nodeType":313,"value":1786,"marks":1787,"data":1788},"Exhibition and display materials",[],{},{"nodeType":948,"data":1790,"content":1791},{},[1792],{"nodeType":309,"data":1793,"content":1794},{},[1795],{"nodeType":313,"value":1796,"marks":1797,"data":1798},"Film production",[],{},{"nodeType":948,"data":1800,"content":1801},{},[1802],{"nodeType":309,"data":1803,"content":1804},{},[1805],{"nodeType":313,"value":1806,"marks":1807,"data":1808},"Market research",[],{},{"nodeType":948,"data":1810,"content":1811},{},[1812],{"nodeType":309,"data":1813,"content":1814},{},[1815],{"nodeType":313,"value":1816,"marks":1817,"data":1818},"Media monitoring",[],{},{"nodeType":948,"data":1820,"content":1821},{},[1822],{"nodeType":309,"data":1823,"content":1824},{},[1825],{"nodeType":313,"value":1826,"marks":1827,"data":1828},"Photography and prints",[],{},{"nodeType":948,"data":1830,"content":1831},{},[1832],{"nodeType":309,"data":1833,"content":1834},{},[1835],{"nodeType":313,"value":1836,"marks":1837,"data":1838},"Special events, meetings, conferences etc",[],{},{"nodeType":948,"data":1840,"content":1841},{},[1842],{"nodeType":309,"data":1843,"content":1844},{},[1845],{"nodeType":313,"value":1846,"marks":1847,"data":1848},"Venues",[],{},{"nodeType":309,"data":1850,"content":1851},{},[1852],{"nodeType":313,"value":1853,"marks":1854,"data":1856},"4. Payment Terms",[1855],{"type":438},{},{"nodeType":309,"data":1858,"content":1859},{},[1860],{"nodeType":313,"value":1861,"marks":1862,"data":1863},"All sums payable under the Agreement shall be paid in full without deduction, withholding or set-off. Time for payment is of the essence.",[],{},{"nodeType":309,"data":1865,"content":1866},{},[1867],{"nodeType":313,"value":1868,"marks":1869,"data":1870},"The Client reserves the right to withhold payment of any invoice or part of an invoice that is not in accordance with the Agreement. On receipt of any such invoice the Client shall immediately notify the Consultancy in writing of the reason for such withholding and pay the undisputed part of the invoice within 30 days.",[],{},{"nodeType":309,"data":1872,"content":1873},{},[1874],{"nodeType":313,"value":1875,"marks":1876,"data":1877},"The Client shall be liable to pay interest on any overdue amount at an annual rate of 5%. Interest shall accrue on a daily basis from the date payment becomes due until the Consultancy has received payment of the overdue amount together with all accrued interest.",[],{},{"nodeType":309,"data":1879,"content":1880},{},[1881],{"nodeType":313,"value":1882,"marks":1883,"data":1885},"5. Amendment and Cancellation",[1884],{"type":438},{},{"nodeType":309,"data":1887,"content":1888},{},[1889],{"nodeType":313,"value":1890,"marks":1891,"data":1892},"Any request by the Client to amend or halt any plans or to cancel work in progress shall be implemented by the Consultancy as far as this is possible within the terms of its contractual obligations to suppliers. The Client shall be responsible for any costs or expenses incurred or to which the Consultancy is committed prior to, or as a result of, the cancellation or amendment and which cannot be recovered by the Consultancy. The Client shall pay the Consultancy's fees covering the cancelled or amended Services, as well as any charges raised by third parties arising from the cancellation or amendment, and shall assume the Consultancy’s liability under all contracts the Consultancy is unable to cancel.",[],{},{"nodeType":309,"data":1894,"content":1895},{},[1896],{"nodeType":313,"value":1897,"marks":1898,"data":1900},"6. Copyright and Intellectual Property Rights in Created Work",[1899],{"type":438},{},{"nodeType":309,"data":1902,"content":1903},{},[1904],{"nodeType":313,"value":1905,"marks":1906,"data":1907},"In order that the Client may own worldwide copyright and intellectual property rights in the created work, the Consultancy shall promptly on the Client's written request from time to time sign an unconditional assignment with full title guarantee of all such rights as are owned by the Consultancy and capable of assignment, together with the right to sue for damages for past infringement. This provision shall not apply to any created work which is not accepted or otherwise delivered to the Client (such as proofs and proposal documents) or in respect of which the Consultancy has not received the fees payable.",[],{},{"nodeType":309,"data":1909,"content":1910},{},[1911],{"nodeType":313,"value":1912,"marks":1913,"data":1914},"The Consultancy may use any of the created work for the purposes of internal training or, with the Client's prior consent (which shall not be unreasonably withheld or delayed), in the promotion of the Consultancy.",[],{},{"nodeType":309,"data":1916,"content":1917},{},[1918],{"nodeType":313,"value":1919,"marks":1920,"data":1921},"Notwithstanding anything in the Agreement to the contrary, the Consultancy shall retain all of its rights, title and interest in all generic or proprietary information, and all ideas, software, applications, methodologies, processes or procedures used, created or developed by the Consultancy in the conduct of its business.",[],{},{"nodeType":309,"data":1923,"content":1924},{},[1925],{"nodeType":313,"value":1926,"marks":1927,"data":1928},"The provisions of this clause shall survive the expiry or termination of the Agreement.",[],{},{"nodeType":309,"data":1930,"content":1931},{},[1932],{"nodeType":313,"value":1933,"marks":1934,"data":1936},"7. Confidential Information",[1935],{"type":438},{},{"nodeType":309,"data":1938,"content":1939},{},[1940],{"nodeType":313,"value":1941,"marks":1942,"data":1943},"The parties agree to treat as secret and confidential and not, without the other party’s prior written consent, at any time for any reason during or after the term of the Agreement to disclose or permit to be disclosed or made use of any confidential information concerning the other's business, customers, suppliers or associated companies, or results from studies or surveys commissioned and paid for by the Client, which they may acquire in the course of the Agreement. The parties also acknowledge that the terms and conditions of the Agreement including (without limitation) those relating to the Consultancy’s remuneration, are confidential information.",[],{},{"nodeType":309,"data":1945,"content":1946},{},[1947],{"nodeType":313,"value":1948,"marks":1949,"data":1950},"The Consultancy shall where so requested by the Client impose equivalent obligations of confidentiality on its own personnel and obtain written assurances from any third parties to whom information has to be disclosed in order to enable the Consultancy to carry out its obligations under the Agreement.",[],{},{"nodeType":309,"data":1952,"content":1953},{},[1954],{"nodeType":313,"value":1955,"marks":1956,"data":1957},"For the avoidance of doubt, the restrictions in this clause shall not prevent:",[],{},{"nodeType":944,"data":1959,"content":1960},{},[1961,1971,1981,1991],{"nodeType":948,"data":1962,"content":1963},{},[1964],{"nodeType":309,"data":1965,"content":1966},{},[1967],{"nodeType":313,"value":1968,"marks":1969,"data":1970},"the disclosure or use of information in the proper performance of the Consultancy's duties;",[],{},{"nodeType":948,"data":1972,"content":1973},{},[1974],{"nodeType":309,"data":1975,"content":1976},{},[1977],{"nodeType":313,"value":1978,"marks":1979,"data":1980},"the disclosure of information if required by law;",[],{},{"nodeType":948,"data":1982,"content":1983},{},[1984],{"nodeType":309,"data":1985,"content":1986},{},[1987],{"nodeType":313,"value":1988,"marks":1989,"data":1990},"the disclosure of information by one party who acquired it from a third party which was not under an obligation of confidentiality to the other party; or",[],{},{"nodeType":948,"data":1992,"content":1993},{},[1994],{"nodeType":309,"data":1995,"content":1996},{},[1997],{"nodeType":313,"value":1998,"marks":1999,"data":2000},"the disclosure of information which is already in the public domain otherwise than through unauthorised disclosure by the Consultancy",[],{},{"nodeType":309,"data":2002,"content":2003},{},[2004],{"nodeType":313,"value":2005,"marks":2006,"data":2007},"Unless the Client specifies otherwise, nothing in the Agreement shall prevent the Consultancy from using the name of the Client for its own promotional purposes.\n\nThe provisions of this clause shall survive the expiry or termination of the Agreement.",[],{},{"nodeType":309,"data":2009,"content":2010},{},[2011],{"nodeType":313,"value":2012,"marks":2013,"data":2015},"8. Employee Poaching",[2014],{"type":438},{},{"nodeType":309,"data":2017,"content":2018},{},[2019],{"nodeType":313,"value":2020,"marks":2021,"data":2022},"During any agreed work and for six months after its expiry or termination, neither the Consultancy nor the Client shall, without the written consent of the other, solicit or entice (either directly or indirectly) or attempt to solicit or entice (or authorise the taking of such action by any other person) any person who is employed by the other or has been employed by the other during the preceding six months, and who has been involved with the Services provided under this Agreement, to terminate his or her employment with the other party.",[],{},{"nodeType":309,"data":2024,"content":2025},{},[2026],{"nodeType":313,"value":2027,"marks":2028,"data":2029},"If the Consultancy consents to an employee joining the Client, the Consultancy may charge a fee in consideration for such consent equivalent to 33% of the gross annual salary and any other compensation to be paid by the Client to that employee. This shall be payable by the Client immediately upon presentation of an invoice by the Consultancy. If the Consultancy does not require the employee to complete the notice period contractually required of him or her, the Consultancy reserves the right to charge the Client an additional fee equivalent to the salary payable by the Consultancy for the period of uncompleted notice.",[],{},{"nodeType":309,"data":2031,"content":2032},{},[2033],{"nodeType":313,"value":1926,"marks":2034,"data":2035},[],{},{"nodeType":309,"data":2037,"content":2038},{},[2039],{"nodeType":313,"value":2040,"marks":2041,"data":2043},"9. Disputes",[2042],{"type":438},{},{"nodeType":309,"data":2045,"content":2046},{},[2047],{"nodeType":313,"value":2048,"marks":2049,"data":2050},"In the event of a dispute or question arising between the parties, they may, if they agree to do so, refer the matter to the Professional Practices Committee of the Chartered Institute of Public Relations for its recommendations for resolving the dispute or question.",[],{},{"nodeType":309,"data":2052,"content":2053},{},[2054,2057,2086],{"nodeType":313,"value":108,"marks":2055,"data":2056},[],{},{"nodeType":2058,"data":2059,"content":2081},"asset-hyperlink",{"target":2060},{"metadata":2061,"sys":2064,"fields":2073},{"tags":2062,"concepts":2063},[],[],{"space":2065,"id":2067,"type":102,"createdAt":2068,"updatedAt":2069,"environment":2070,"publishedVersion":2072,"revision":151,"locale":27},{"sys":2066},{"type":10,"linkType":11,"id":12},"1yAwhnKlOkaQU1Ll87gvmU","2026-01-14T09:31:57.485Z","2026-06-15T11:48:12.496Z",{"sys":2071},{"id":19,"type":10,"linkType":20},8,{"title":2074,"file":2075},"The Orchard Terms of Business 2026",{"url":2076,"details":2077,"fileName":2079,"contentType":2080},"//assets.ctfassets.net/j1upk00yq9kt/1yAwhnKlOkaQU1Ll87gvmU/1fa21af0ab61d79cb7f3fd141a983091/The_Orchard_Standard_T_Cs_2026.pdf",{"size":2078},845810,"The Orchard Standard T&Cs 2026.pdf","application/pdf",[2082],{"nodeType":313,"value":2083,"marks":2084,"data":2085},"Download a copy of these terms.",[],{},{"nodeType":313,"value":108,"marks":2087,"data":2088},[],{},{"metadata":2090,"sys":2093,"fields":2103},{"tags":2091,"concepts":2092},[],[],{"space":2094,"id":2096,"type":14,"createdAt":2097,"updatedAt":2098,"environment":2099,"publishedVersion":296,"revision":151,"contentType":2101,"locale":27},{"sys":2095},{"type":10,"linkType":11,"id":12},"2YlxnMrYUjjb5A0MqkeSdH","2024-04-23T14:14:57.167Z","2026-06-09T16:33:40.291Z",{"sys":2100},{"id":19,"type":10,"linkType":20},{"sys":2102},{"type":10,"linkType":25,"id":71},{"linkText":2104,"page":2105},"Want to move the dial? 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Georgie Vance has been promoted to Head of Client Strategy and Rebecca Lane to Head of Client Delivery, strengthening senior oversight from initial insight through to execution. Together, they will lead teams across social & digital, content & narrative, creative & production and media & reputation, ensuring a more connected and effective delivery model.",{"data":3147,"content":3148,"nodeType":309},{},[3149],{"data":3150,"marks":3151,"value":3152,"nodeType":313},{},[],"Georgie has built her experience shaping insight-led strategies for major brands across integrated communications channels for the UK and Canada. In previous roles and since joining The Orchard she’s been pivotal in leading teams, developing agencies and client functions. 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",{"data":3395,"content":3396,"nodeType":309},{},[3397],{"data":3398,"marks":3399,"value":3400,"nodeType":313},{},[],"Almost as many agencies saw revenue decline in 2025 as in 2024, while profitability remained under strain. Rising employment costs, wage inflation and continued investment in AI all squeezed margins. Headcount across the Top 150 was virtually flat, and more agencies made redundancies than the year before. ",{"data":3402,"content":3403,"nodeType":309},{},[3404],{"data":3405,"marks":3406,"value":3407,"nodeType":313},{},[],"In that context, Orchard holding revenue position is not a defensive footnote – it’s a positive outcome. Stability has become a marker of discipline and relevance, not conservatism. 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",{"data":3434,"content":3435,"nodeType":309},{},[3436],{"data":3437,"marks":3438,"value":3439,"nodeType":313},{},[],"That aligns with Orchard’s own experience. We’ve prioritising depth over breadth, long-term client relationships over short-term spikes, and senior counsel over inflated scale. In a year where many agencies invested heavily just to protect position, steady performance is itself a competitive advantage. ",{"data":3441,"content":3442,"nodeType":309},{},[3443,3448],{"data":3444,"marks":3445,"value":3447,"nodeType":313},{},[3446],{"type":438},"A Cautious 2026",{"data":3449,"marks":3450,"value":1671,"nodeType":313},{},[],{"data":3452,"content":3453,"nodeType":309},{},[3454],{"data":3455,"marks":3456,"value":3457,"nodeType":313},{},[],"If 2025 was tough, PR Week’s report makes clear that 2026 remains uncertain. Briefs are taking longer to convert, budgets are under closer scrutiny and clients continue to demand “more for less”. The shift towards project-based work, alongside increased in-housing and experimentation with AI, adds further complexity. ",{"data":3459,"content":3460,"nodeType":309},{},[3461],{"data":3462,"marks":3463,"value":3464,"nodeType":313},{},[],"While more than nine in ten agencies report confidence that 2026 will be a better trading year, that optimism is cautious. Many leaders acknowledge the market remains fragile, with geopolitical instability and creeping inflation never far from decision-making. 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",{"data":3922,"content":3923,"nodeType":309},{},[3924,3928,3933,3937,3942],{"data":3925,"marks":3926,"value":3927,"nodeType":313},{},[],"The campaign marked the unveiling of Sure by Beyon’s new identity, helping customers across the Channel Islands and the Isle of Man understand not just ",{"data":3929,"marks":3930,"value":3932,"nodeType":313},{},[3931],{"type":3381},"what",{"data":3934,"marks":3935,"value":3936,"nodeType":313},{},[]," was changing, but ",{"data":3938,"marks":3939,"value":3941,"nodeType":313},{},[3940],{"type":3381},"why",{"data":3943,"marks":3944,"value":3945,"nodeType":313},{},[]," it mattered. By putting people and place at the heart of the storytelling, Orchard created a launch that felt relevant, reassuring and rooted in local reality. ",{"data":3947,"content":3948,"nodeType":309},{},[3949],{"data":3950,"marks":3951,"value":3952,"nodeType":313},{},[],"The PR-led communications agency has been shortlisted in the Event / Launch of the Year category, recognised for an approach designed specifically for close‑knit island markets. Rather than treating the refresh as a one‑off moment, Orchard shaped it as an ongoing conversation – allowing trust, understanding and advocacy to build over time. ",{"data":3954,"content":3955,"nodeType":309},{},[3956],{"data":3957,"marks":3958,"value":3959,"nodeType":313},{},[],"That approach delivered tangible results. The campaign exceeded its targets, generating more than 2.1 million impressions, achieving 100% positive sentiment, and securing over 123 brand mentions across print, digital and broadcast media. The outcome was sustained visibility, meaningful cut‑through across the islands and a refreshed brand successfully launched across local markets. 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That was the clear message from a sold-out webinar hosted by communications agency Orchard and digital specialists Indulge, where Channel Islands marketers heard how AI is rewriting the rules of visibility. ",{"data":4869,"content":4870,"nodeType":309},{},[4871],{"data":4872,"marks":4873,"value":4874,"nodeType":313},{},[],"With AI tools influencing millions of daily searches and reshaping how results surface, the takeaway from the event was: Generative Engine Optimisation hasn’t replaced PR- it has made it even more essential. AI relies on credible signals, clear messaging and consistent reputation management, and PR deliver exactly that. ",{"data":4876,"content":4877,"nodeType":309},{},[4878],{"data":4879,"marks":4880,"value":4881,"nodeType":313},{},[],"Most organisations are still at the early stages of adapting. Just 35% of attendees said they were actively reviewing or updating their content for an AI driven landscape, while 55% admitted they were still in the learning phase before making any changes. ",{"data":4883,"content":4884,"nodeType":309},{},[4885],{"data":4886,"marks":4887,"value":4888,"nodeType":313},{},[],"Brooke Kenyon, MD Strategy and Growth at Orchard, said: “AI recommends brands it understands and trusts and that trust is built through the core principles of PR, combining earned media, expert commentary and fact-rich storytelling. Brands that invest in PR now will be the ones AI recognises, elevates and amplifies. ",{"data":4890,"content":4891,"nodeType":309},{},[4892],{"data":4893,"marks":4894,"value":4895,"nodeType":313},{},[],"“While this period of change brings questions, it also offers enormous opportunity for brands to increase their visibility. 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",{"data":4911,"content":4912,"nodeType":309},{},[4913],{"data":4914,"marks":4915,"value":4916,"nodeType":313},{},[],"To find out more please contact brooke@orchardpr.com",{"metadata":4918,"sys":4921,"fields":4928},{"tags":4919,"concepts":4920},[],[],{"space":4922,"id":3235,"type":14,"createdAt":3236,"updatedAt":3237,"environment":4924,"publishedVersion":608,"revision":151,"contentType":4926,"locale":27},{"sys":4923},{"type":10,"linkType":11,"id":12},{"sys":4925},{"id":19,"type":10,"linkType":20},{"sys":4927},{"type":10,"linkType":25,"id":3242},{"fullName":3244,"slug":3245,"photo":4929,"locations":4942,"specialisms":4943,"telephone":3276,"email":1560,"linkedInUrl":3277,"instagramUrl":3278,"metaTitle":34,"metaDescription":35},{"metadata":4930,"sys":4933,"fields":4938},{"tags":4931,"concepts":4932},[],[],{"space":4934,"id":3253,"type":102,"createdAt":3254,"updatedAt":3255,"environment":4936,"publishedVersion":819,"revision":151,"locale":27},{"sys":4935},{"type":10,"linkType":11,"id":12},{"sys":4937},{"id":19,"type":10,"linkType":20},{"title":3259,"description":108,"file":4939},{"url":3261,"details":4940,"fileName":3265,"contentType":117},{"size":3263,"image":4941},{"width":159,"height":159},[3267,3268],[3270,3271,3272,3273,3274,3275],{"metadata":4945,"sys":4948,"fields":4959},{"tags":4946,"concepts":4947},[],[],{"space":4949,"id":4951,"type":14,"createdAt":4952,"updatedAt":4953,"environment":4954,"publishedVersion":4956,"revision":67,"contentType":4957,"locale":27},{"sys":4950},{"type":10,"linkType":11,"id":12},"2bSCAbniXy2FFrlcMPyQts","2026-02-12T16:49:24.885Z","2026-06-09T17:33:35.794Z",{"sys":4955},{"id":19,"type":10,"linkType":20},24,{"sys":4958},{"type":10,"linkType":25,"id":3070},{"heading":4960,"slug":4961,"date":4962,"filterCategory":4963,"leadImage":4975,"body":4996,"author":5193,"metaTitle":5325,"metaDescription":35},"What you need to know about GEO and why PR is mission critical","what-you-need-to-know-about-geo-and-why-pr-is-mission-critical","2026-02-12T16:45",{"metadata":4964,"sys":4967,"fields":4974},{"tags":4965,"concepts":4966},[],[],{"space":4968,"id":4744,"type":14,"createdAt":4745,"updatedAt":4746,"environment":4970,"publishedVersion":22,"revision":151,"contentType":4972,"locale":27},{"sys":4969},{"type":10,"linkType":11,"id":12},{"sys":4971},{"id":19,"type":10,"linkType":20},{"sys":4973},{"type":10,"linkType":25,"id":3088},{"name":4752},{"metadata":4976,"sys":4979,"fields":4987},{"tags":4977,"concepts":4978},[],[],{"space":4980,"id":4982,"type":102,"createdAt":4983,"updatedAt":4984,"environment":4985,"publishedVersion":150,"revision":151,"locale":27},{"sys":4981},{"type":10,"linkType":11,"id":12},"49290lecu3x9lAJH4LEraK","2026-02-12T16:49:14.414Z","2026-06-12T08:37:58.165Z",{"sys":4986},{"id":19,"type":10,"linkType":20},{"title":4988,"description":4989,"file":4990},"Untitled (1200 x 644 px) (7)","PR & GEO",{"url":4991,"details":4992,"fileName":4995,"contentType":2429},"//images.ctfassets.net/j1upk00yq9kt/49290lecu3x9lAJH4LEraK/49e933bd53def09302cccd127a7ce488/Untitled__1200_x_644_px_.png",{"size":4993,"image":4994},554744,{"width":223,"height":4856},"Untitled (1200 x 644 px).png",{"data":4997,"content":4998,"nodeType":305},{},[4999,5006,5013,5028,5035,5043,5050,5061,5068,5079,5086,5097,5175],{"data":5000,"content":5001,"nodeType":309},{},[5002],{"data":5003,"marks":5004,"value":5005,"nodeType":313},{},[],"If you’re looking for your next holiday spot, hunting for a new home, or deciding on a Friday night takeaway, it’s hard to miss how dramatically the search landscape has changed within the last year.",{"data":5007,"content":5008,"nodeType":309},{},[5009],{"data":5010,"marks":5011,"value":5012,"nodeType":313},{},[],"What once required hours of research, comparison, and due diligence to uncover the answer to your query is now delivered instantly, packaged into a fully synthesised response sitting above the traditional search results page – this is what’s known as Generative Engine Optimisation (GEO). ",{"data":5014,"content":5015,"nodeType":309},{},[5016,5020,5024],{"data":5017,"marks":5018,"value":5019,"nodeType":313},{},[],"In the age of AI, GEO is widely regarded as the next iteration of SEO. GEO refers to the practice of optimising digital content to enhance a brand's online presence and improve its visibility in the results produced by AI. Where SEO ensures your content can be found, GEO ensures your brand is chosen",{"data":5021,"marks":5022,"value":1601,"nodeType":313},{},[5023],{"type":3381},{"data":5025,"marks":5026,"value":5027,"nodeType":313},{},[]," Put more simply, its credibility based and content led. ",{"data":5029,"content":5030,"nodeType":309},{},[5031],{"data":5032,"marks":5033,"value":5034,"nodeType":313},{},[],"AI doesn’t recommend just any brand. It recommends brands it understands and trusts. And trust is built on earned signals – and that is where the role of PR comes into play. If you’ve spent years perfecting your business’s SEO strategy, fear not. GEO isn’t here to replace SEO or render it obsolete; it’s just raised the stakes. Here in the Channel Islands, where smaller markets and close‑knit communities mean reputation travels fast, appearing accurately and consistently in AI‑generated outputs is becoming an increasingly powerful competitive advantage. ",{"data":5036,"content":5037,"nodeType":309},{},[5038],{"data":5039,"marks":5040,"value":5042,"nodeType":313},{},[5041],{"type":438},"The new search reality",{"data":5044,"content":5045,"nodeType":309},{},[5046],{"data":5047,"marks":5048,"value":5049,"nodeType":313},{},[],"Before the advent of AI, the consumer journey was far more linear. The structured, step-by-step nature of the search environment allowed the conversion journey to be neatly mapped as a funnel, gently guiding consumers from awareness to consideration to purchase. Today, however, the proliferation of apps and social platforms for virtually every need, combined with the rise of AI, has transformed conversion from a funnel into a constellation. Each platform offers context for a micro-moment of decision-making: what to click, trust, buy, think, try, believe, and follow. AI now sits above the entire digital ecosystem, pulling from news articles, reviews, interviews, social platforms, podcasts and more to collate one definitive answer. Credibility has become the currency of visibility, and PR the driver. ",{"data":5051,"content":5052,"nodeType":309},{},[5053,5058],{"data":5054,"marks":5055,"value":5057,"nodeType":313},{},[5056],{"type":438},"Why PR is the engine of GEO",{"data":5059,"marks":5060,"value":1671,"nodeType":313},{},[],{"data":5062,"content":5063,"nodeType":309},{},[5064],{"data":5065,"marks":5066,"value":5067,"nodeType":313},{},[],"AI makes decisions based on the strength, depth and consistency of earned signals, press coverage, expert commentary, awards, founder interviews, thought leadership and the stories you tell all play a part. These are the raw materials of the PR professional and without them, AI has no foundation for trust. PR places your brand’s story in the high‑authority, high‑trust environments AI leans on. When a user asks a question, AI doesn’t just scan your ‘About’ page. It checks the media, industry analysis, expert platforms and credible third‑party sources. PR ensures your brand appears in these spaces with clarity and substance. Visibility in AI search also depends on consensus. AI looks for patterns across the many, seeking out that one strong narrative that replicated across publications, influencers, commentators, podcasts and niche media. The more coherent and consistent your story, the more confidently AI elevates it. AI favours crisp, repeatable positioning. PR distils your brand down to the essential elements: your value proposition, your tone of voice, your founder’s perspective, your proof points. If your story can’t be expressed in a compelling one‑sentence summary, both humans and AI will struggle to grasp and champion it. ",{"data":5069,"content":5070,"nodeType":309},{},[5071,5076],{"data":5072,"marks":5073,"value":5075,"nodeType":313},{},[5074],{"type":438},"The essential partnership",{"data":5077,"marks":5078,"value":1671,"nodeType":313},{},[],{"data":5080,"content":5081,"nodeType":309},{},[5082],{"data":5083,"marks":5084,"value":5085,"nodeType":313},{},[],"GEO hasn’t replaced PR, it has made PR more important than ever. The brands that invest in PR now will own the AI‑driven search landscape of tomorrow. The ones who don’t simply won’t feature in the conversation. It’s not something you can hack or even buy; it must be earnt, and built over time. If businesses adapt correctly and work with strategic partners like Orchard, they will find themselves more in control of their narrative than ever before. ",{"data":5087,"content":5088,"nodeType":309},{},[5089,5094],{"data":5090,"marks":5091,"value":5093,"nodeType":313},{},[5092],{"type":438},"Orchard’s Top Tips for GEO",{"data":5095,"marks":5096,"value":1671,"nodeType":313},{},[],{"data":5098,"content":5099,"nodeType":944},{},[5100,5115,5130,5145,5160],{"data":5101,"content":5102,"nodeType":948},{},[5103],{"data":5104,"content":5105,"nodeType":309},{},[5106,5111],{"data":5107,"marks":5108,"value":5110,"nodeType":313},{},[5109],{"type":438},"Build a reputation",{"data":5112,"marks":5113,"value":5114,"nodeType":313},{},[]," AI can trust by creating a steady flow of credible press coverage and expert commentary. ",{"data":5116,"content":5117,"nodeType":948},{},[5118],{"data":5119,"content":5120,"nodeType":309},{},[5121,5126],{"data":5122,"marks":5123,"value":5125,"nodeType":313},{},[5124],{"type":438},"Put your story where AI looks for proof",{"data":5127,"marks":5128,"value":5129,"nodeType":313},{},[]," We know that is in authoritative, high‑trust media environments. ",{"data":5131,"content":5132,"nodeType":948},{},[5133],{"data":5134,"content":5135,"nodeType":309},{},[5136,5141],{"data":5137,"marks":5138,"value":5140,"nodeType":313},{},[5139],{"type":438},"Create one clear narrative and repeat",{"data":5142,"marks":5143,"value":5144,"nodeType":313},{},[]," Be consistent across multiple channels to build consensus. 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",[],{},{"nodeType":309,"data":5279,"content":5280},{},[5281],{"nodeType":313,"value":5282,"marks":5283,"data":5284},"With over 20 years in communications and Chartered status, she knows communications should do more than fill space, they should shape understanding, build trust and move people to act. She brings calm, confident leadership and a clear sense of direction. ",[],{},{"nodeType":309,"data":5286,"content":5287},{},[5288],{"nodeType":313,"value":5289,"marks":5290,"data":5291},"Her Culture Smart approach is about reading the room before speaking, combining insight, instinct and experience to create work that actually lands. Brooke also leads The Orchard’s GEO and AI Audit offer, helping clients understand how their story shows up in an AI-shaped world. 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Strategy, storytelling, and smart communications need to be part of the wider plan if your business is going to reap the rewards of this digital age. We have partnered with Indulge for a free webinar exploring the essential partnership between AI, search, and PR, detailing how businesses can turn data and automation into meaningful influence. We will unpack how AI is reshaping content discovery, reputation management, and communications strategy. Our panel of experts will cover:",{"data":5396,"content":5397,"nodeType":944},{},[5398,5408,5418,5428,5438,5448],{"data":5399,"content":5400,"nodeType":948},{},[5401],{"data":5402,"content":5403,"nodeType":309},{},[5404],{"data":5405,"marks":5406,"value":5407,"nodeType":313},{},[],"The difference between SEO and GEO",{"data":5409,"content":5410,"nodeType":948},{},[5411],{"data":5412,"content":5413,"nodeType":309},{},[5414],{"data":5415,"marks":5416,"value":5417,"nodeType":313},{},[],"How AI is already creating opportunities for brands and agencies",{"data":5419,"content":5420,"nodeType":948},{},[5421],{"data":5422,"content":5423,"nodeType":309},{},[5424],{"data":5425,"marks":5426,"value":5427,"nodeType":313},{},[],"What “AI-friendly” content really looks like",{"data":5429,"content":5430,"nodeType":948},{},[5431],{"data":5432,"content":5433,"nodeType":309},{},[5434],{"data":5435,"marks":5436,"value":5437,"nodeType":313},{},[],"The type of storytelling now needed to make your communications stand apart",{"data":5439,"content":5440,"nodeType":948},{},[5441],{"data":5442,"content":5443,"nodeType":309},{},[5444],{"data":5445,"marks":5446,"value":5447,"nodeType":313},{},[],"How to measure the effectiveness of your AI and communications strategy",{"data":5449,"content":5450,"nodeType":948},{},[5451],{"data":5452,"content":5453,"nodeType":309},{},[5454],{"data":5455,"marks":5456,"value":5457,"nodeType":313},{},[],"Where human expertise adds value in an AI-driven world",{"data":5459,"content":5460,"nodeType":309},{},[5461],{"data":5462,"marks":5463,"value":5464,"nodeType":313},{},[],"Panellists:",{"data":5466,"content":5467,"nodeType":309},{},[5468,5471,5478],{"data":5469,"marks":5470,"value":108,"nodeType":313},{},[],{"data":5472,"content":5474,"nodeType":569},{"uri":5473},"https://www.orchardpr.com/team/brooke-kenyon",[5475],{"data":5476,"marks":5477,"value":5207,"nodeType":313},{},[],{"data":5479,"marks":5480,"value":5481,"nodeType":313},{},[]," - Orchard Managing Director - Strategy & Agency Growth",{"data":5483,"content":5484,"nodeType":309},{},[5485,5488,5495],{"data":5486,"marks":5487,"value":108,"nodeType":313},{},[],{"data":5489,"content":5491,"nodeType":569},{"uri":5490},"https://www.orchardpr.com/team/laura-morel",[5492],{"data":5493,"marks":5494,"value":4714,"nodeType":313},{},[],{"data":5496,"marks":5497,"value":5498,"nodeType":313},{},[]," - Account Director & Business Development",{"data":5500,"content":5501,"nodeType":309},{},[5502,5505,5513],{"data":5503,"marks":5504,"value":108,"nodeType":313},{},[],{"data":5506,"content":5508,"nodeType":569},{"uri":5507},"https://indulge.digital/about",[5509],{"data":5510,"marks":5511,"value":5512,"nodeType":313},{},[],"Patrick Cunningham",{"data":5514,"marks":5515,"value":5516,"nodeType":313},{},[]," - Indulge Director",{"data":5518,"content":5519,"nodeType":309},{},[5520,5523,5530],{"data":5521,"marks":5522,"value":108,"nodeType":313},{},[],{"data":5524,"content":5525,"nodeType":569},{"uri":5507},[5526],{"data":5527,"marks":5528,"value":5529,"nodeType":313},{},[],"Paul Wood ",{"data":5531,"marks":5532,"value":5533,"nodeType":313},{},[],"- Indulge Director",{"data":5535,"content":5536,"nodeType":309},{},[5537,5541,5549],{"data":5538,"marks":5539,"value":5540,"nodeType":313},{},[],"We hope you will join us for a practical and interactive conversation that will inspire, inform and shape your communications plans for 2026. Tickets can be booked on Eventbrite ",{"data":5542,"content":5544,"nodeType":569},{"uri":5543},"https://www.eventbrite.co.uk/e/from-search-to-story-the-essential-partnership-between-ai-and-pr-tickets-1980544336425?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl",[5545],{"data":5546,"marks":5547,"value":5548,"nodeType":313},{},[],"here.",{"data":5550,"marks":5551,"value":1671,"nodeType":313},{},[],"The Essential AI PR Partnership",{"metadata":5554,"sys":5557,"fields":5567},{"tags":5555,"concepts":5556},[],[],{"space":5558,"id":5560,"type":14,"createdAt":5561,"updatedAt":5562,"environment":5563,"publishedVersion":4273,"revision":151,"contentType":5565,"locale":27},{"sys":5559},{"type":10,"linkType":11,"id":12},"x1pTvAz32igTHV3ZBqDvT","2026-01-07T12:31:57.340Z","2026-04-16T07:58:51.875Z",{"sys":5564},{"id":19,"type":10,"linkType":20},{"sys":5566},{"type":10,"linkType":25,"id":3070},{"heading":5568,"slug":5569,"date":5570,"filterCategory":5571,"leadImage":5583,"body":5605,"metaTitle":34,"metaDescription":5873},"PR, marketing and comms trends 2026: what's out and what's in?","pr-marketing-comms-trends-2026-whats-in-whats-out","2026-01-07T00:00",{"metadata":5572,"sys":5575,"fields":5582},{"tags":5573,"concepts":5574},[],[],{"space":5576,"id":3082,"type":14,"createdAt":3083,"updatedAt":3083,"environment":5578,"publishedVersion":151,"revision":68,"contentType":5580,"locale":27},{"sys":5577},{"type":10,"linkType":11,"id":12},{"sys":5579},{"id":19,"type":10,"linkType":20},{"sys":5581},{"type":10,"linkType":25,"id":3088},{"name":3090},{"metadata":5584,"sys":5587,"fields":5595},{"tags":5585,"concepts":5586},[],[],{"space":5588,"id":5590,"type":102,"createdAt":5591,"updatedAt":5592,"environment":5593,"publishedVersion":2072,"revision":151,"locale":27},{"sys":5589},{"type":10,"linkType":11,"id":12},"C5SkdaJ0iZxDP6QLkVrGX","2026-01-06T16:49:52.498Z","2026-06-12T08:45:04.853Z",{"sys":5594},{"id":19,"type":10,"linkType":20},{"title":5596,"description":108,"file":5597},"Trends ",{"url":5598,"details":5599,"fileName":5604,"contentType":2429},"//images.ctfassets.net/j1upk00yq9kt/C5SkdaJ0iZxDP6QLkVrGX/92d7175c5b45c31c1705e502236d802c/Seeing_stars__1350_x_1080_px_.png",{"size":5600,"image":5601},2752052,{"width":5602,"height":5603},1350,1080,"Seeing stars (1350 x 1080 px).png",{"data":5606,"content":5607,"nodeType":305},{},[5608,5615,5627,5638,5654,5661,5672,5683,5697,5708,5719,5726,5737,5748,5764,5800,5807,5818,5829,5836,5847,5858,5865],{"data":5609,"content":5610,"nodeType":309},{},[5611],{"data":5612,"marks":5613,"value":5614,"nodeType":313},{},[],"As 2025 draws to a close, we ask the brains behind our Orchard brilliance to deep dive on the industry trend shifts we’ve seen and experienced this year. As we consider what direction we are moving to make sure our clients win in 2026, we’ve compiled our list of what trends are shining through and which have now left the building! ",{"data":5616,"content":5617,"nodeType":309},{},[5618,5623],{"data":5619,"marks":5620,"value":5622,"nodeType":313},{},[5621],{"type":438},"Out: PR as a press release factory",{"data":5624,"marks":5625,"value":5626,"nodeType":313},{},[]," ",{"data":5628,"content":5629,"nodeType":309},{},[5630,5635],{"data":5631,"marks":5632,"value":5634,"nodeType":313},{},[5633],{"type":438},"In: PR as a creative world-builder",{"data":5636,"marks":5637,"value":5626,"nodeType":313},{},[],{"data":5639,"content":5640,"nodeType":309},{},[5641,5645,5650],{"data":5642,"marks":5643,"value":5644,"nodeType":313},{},[],"As a PR-led agency, managing the press office is our bread and butter. However, in this newfound era of the attention economy, it's no longer enough to rely solely on the sharing of information through press releases.  In a world where information has become a commodity, once you've consumed it, how do you continue to keep that connection? What brands need is not more ephemeral brand building, but more immersive ",{"data":5646,"marks":5647,"value":5649,"nodeType":313},{},[5648],{"type":3381},"world building",{"data":5651,"marks":5652,"value":5653,"nodeType":313},{},[],". ",{"data":5655,"content":5656,"nodeType":309},{},[5657],{"data":5658,"marks":5659,"value":5660,"nodeType":313},{},[],"PR is not just about securing column inches. It’s about shaping narratives, driving engagement, and creating cultural impact. We believe in using our expertise in different channels, formats and touchpoints to create a broader communication and marketing ecosystem - a world that draws in your consumers, creating a world for them to participate in. This shift reflects a growing recognition that PR can deliver ideas that resonate far beyond traditional media. When PR is treated as a strategic, creative discipline, it can spark conversations, influence behaviour, and build brand love. ",{"data":5662,"content":5663,"nodeType":309},{},[5664,5669],{"data":5665,"marks":5666,"value":5668,"nodeType":313},{},[5667],{"type":438},"OUT: Reactive defence in crisis management ",{"data":5670,"marks":5671,"value":5626,"nodeType":313},{},[],{"data":5673,"content":5674,"nodeType":309},{},[5675,5680],{"data":5676,"marks":5677,"value":5679,"nodeType":313},{},[5678],{"type":438},"IN: Pre-built trust",{"data":5681,"marks":5682,"value":5626,"nodeType":313},{},[],{"data":5684,"content":5685,"nodeType":309},{},[5686,5690,5694],{"data":5687,"marks":5688,"value":5689,"nodeType":313},{},[],"Crisis communications used to be all about reacting fast and redirecting the narrative, with success measured in speed and control. But at Orchard, we look to pre-emptively build trust with a brand’s audience through consistent behaviour, visible values and genuine community presence. That way, when a crisis hits, your brand is given more leeway. This is where the rubber band theory comes in: the strength of your response depends on how far trust will stretch before it snaps, and the elasticity is built on that consistent and authentic action.  Earn the benefit of the doubt from your audience and people will pause before they judge, journalists become less cynical, and communities step up to support. Pre-built trust doesn't stop issues from occurring, but it makes you more resilient because your audience is emotionally invested",{"data":5691,"marks":5692,"value":5653,"nodeType":313},{},[5693],{"type":438},{"data":5695,"marks":5696,"value":5626,"nodeType":313},{},[],{"data":5698,"content":5699,"nodeType":309},{},[5700,5705],{"data":5701,"marks":5702,"value":5704,"nodeType":313},{},[5703],{"type":438},"OUT: Corporate sponsorship as a placement competition",{"data":5706,"marks":5707,"value":5626,"nodeType":313},{},[],{"data":5709,"content":5710,"nodeType":309},{},[5711,5716],{"data":5712,"marks":5713,"value":5715,"nodeType":313},{},[5714],{"type":438},"IN: Corporate sponsorship as community activism ",{"data":5717,"marks":5718,"value":5626,"nodeType":313},{},[],{"data":5720,"content":5721,"nodeType":309},{},[5722],{"data":5723,"marks":5724,"value":5725,"nodeType":313},{},[],"On an island flooded with corporate hubs with healthy sponsorship budgets, it can be easy to fall into the trap of competing for mere brand presence. The thinking that volume of visibility equals impact is now an outdated notion, especially in a place with as strong a sense of community involvement as the Channel Islands. The brands that are gaining real recognition are those making tangible improvements to the lives of residents. They are showing up as community activists, driving change for good. At Orchard, one of our greatest strengths is our nuanced knowledge of the islands we inhabit. We don’t just know what partnerships are available, we know what island residents want, need and care about, and are tapped into the actual community opportunities that can be unlocked. Our power comes from knowing without question how to connect a brand's vision with community needs to make lasting impact. ",{"data":5727,"content":5728,"nodeType":309},{},[5729,5734],{"data":5730,"marks":5731,"value":5733,"nodeType":313},{},[5732],{"type":438},"OUT: Relying on AI for creativity",{"data":5735,"marks":5736,"value":5626,"nodeType":313},{},[],{"data":5738,"content":5739,"nodeType":309},{},[5740,5745],{"data":5741,"marks":5742,"value":5744,"nodeType":313},{},[5743],{"type":438},"IN: Using AI to enhance creativity",{"data":5746,"marks":5747,"value":5626,"nodeType":313},{},[],{"data":5749,"content":5750,"nodeType":309},{},[5751,5755,5760],{"data":5752,"marks":5753,"value":5754,"nodeType":313},{},[],"Like it or not, AI is here to stay. While most creative industries are wary of the threat of being replaced by robots, Orchard is quietly confident that AI will only enhance PR services ",{"data":5756,"marks":5757,"value":5759,"nodeType":313},{},[5758],{"type":3381},"if",{"data":5761,"marks":5762,"value":5763,"nodeType":313},{},[]," used correctly and embraced responsibly. As a tool, it can make brands slicker, quicker, and if powered with the right expertise, easier to find. But it is not without its flaws, and those who over-rely on AI will find themselves falling short of their desired outcomes, and in danger of producing homogenised “slop”. It’s certainly not a replacement for human creativity. Orchard can help you determine not just how best to use it as a tool to optimise your content, but also one that informs where and how your business shows up through generative search engines (GEO). ",{"data":5765,"content":5766,"nodeType":309},{},[5767,5772,5775,5780,5784,5789,5792,5797],{"data":5768,"marks":5769,"value":5771,"nodeType":313},{},[5770],{"type":438},"OUT:",{"data":5773,"marks":5774,"value":1671,"nodeType":313},{},[],{"data":5776,"marks":5777,"value":5779,"nodeType":313},{},[5778],{"type":438},"“Doing social media” as a tick-box exercise",{"data":5781,"marks":5782,"value":5783,"nodeType":313},{},[]," \n ",{"data":5785,"marks":5786,"value":5788,"nodeType":313},{},[5787],{"type":438},"IN:",{"data":5790,"marks":5791,"value":1671,"nodeType":313},{},[],{"data":5793,"marks":5794,"value":5796,"nodeType":313},{},[5795],{"type":438},"Strategic social storytelling ",{"data":5798,"marks":5799,"value":5626,"nodeType":313},{},[],{"data":5801,"content":5802,"nodeType":309},{},[5803],{"data":5804,"marks":5805,"value":5806,"nodeType":313},{},[],"Social media isn’t just about posting for the sake of presence anymore. The days of “doing social” because it’s expected are over. In 2026, brands need to move beyond random business-led updates and embrace a strategy that’s rooted in audience insight, channel nuance, and clear objectives. Every post should ladder up to something bigger, whether that’s awareness, interactions, or consideration - all whilst giving people a reason to stop scrolling and start connecting. It’s about creating content that feels intentional, not incidental, and building communities that know what you stand for. Social should be a driver of brand equity, not just a box to tick. ",{"data":5808,"content":5809,"nodeType":309},{},[5810,5815],{"data":5811,"marks":5812,"value":5814,"nodeType":313},{},[5813],{"type":438},"OUT: Broadcast influencer marketing",{"data":5816,"marks":5817,"value":5626,"nodeType":313},{},[],{"data":5819,"content":5820,"nodeType":309},{},[5821,5826],{"data":5822,"marks":5823,"value":5825,"nodeType":313},{},[5824],{"type":438},"IN: Community-led creator influence",{"data":5827,"marks":5828,"value":5626,"nodeType":313},{},[],{"data":5830,"content":5831,"nodeType":309},{},[5832],{"data":5833,"marks":5834,"value":5835,"nodeType":313},{},[],"Going into 2026, influence is driven by community, not campaigns. Creators have impact because of the relationship they’ve built within engaged niche audiences, not because of mass follower counts or glossy one-off posts. Smaller voices with genuinely connected communities consistently drive stronger results than distant “name” talent, as their content feels shared rather than sold. Real, everyday moments resonate most because they reflect how people actually engage with brands. At Orchard, we partner with creators as community connectors, building influence through credibility, consistency and trust - not just reach. ",{"data":5837,"content":5838,"nodeType":309},{},[5839,5844],{"data":5840,"marks":5841,"value":5843,"nodeType":313},{},[5842],{"type":438},"OUT: Information overloads",{"data":5845,"marks":5846,"value":5626,"nodeType":313},{},[],{"data":5848,"content":5849,"nodeType":309},{},[5850,5855],{"data":5851,"marks":5852,"value":5854,"nodeType":313},{},[5853],{"type":438},"IN: Simplistic posts",{"data":5856,"marks":5857,"value":5626,"nodeType":313},{},[],{"data":5859,"content":5860,"nodeType":309},{},[5861],{"data":5862,"marks":5863,"value":5864,"nodeType":313},{},[],"We’re in the age of the endless scroll, where double tap pauses are hard won. However, in the battle for engagement, it can be easy to mistake overload for attention grabbing content. It may seem counterintuitive but sometimes doing more ends up connecting less. With people’s attention spans shortening and the fast pace of social media, if your post is too busy, with too much to read or too many layered messages, people will scroll on by. Short, simple, uncrowded and eye-catching content crystalises meaning, making social users take notice instead of moving on by. ",{"data":5866,"content":5867,"nodeType":309},{},[5868],{"data":5869,"marks":5870,"value":5872,"nodeType":313},{},[5871],{"type":3381},"To develop your own fresh communications strategy for next year, get in touch with Orchard to find out how best to tap into our expertise. Email info@orchard.com","Discover the top PR, marketing and communications trends for 2026. 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Especially if you are working alongside multiple recruitment agencies and incentivising applications with success fees and employee referral rewards. While any successful recruitment campaign should have multiple touch points, you will find the process far less daunting with a clear and strategic PR plan.  Rolling out such a strategic employer brand campaign across your business shares the workload and sets defined objectives and responsibilities. How do you attract top talent for your business? 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Test and evaluate content on the platform to see what resonates with any given target audience using a combination of video, recruitment advertising, thought leadership and brand and culture-led content. The LinkedIn algorithm – which dictates the type of content that gets the most prominent place on users’ feeds – changes sometimes, so keep your team updated on the latest changes and updates to the platform.  ",[],{},{"nodeType":309,"data":9831,"content":9832},{},[9833,9838],{"nodeType":313,"value":9834,"marks":9835,"data":9837},"3. Brand values",[9836],{"type":438},{},{"nodeType":313,"value":5626,"marks":9839,"data":9840},[],{},{"nodeType":309,"data":9842,"content":9843},{},[9844],{"nodeType":313,"value":9845,"marks":9846,"data":9847},"Ensure that your organisation has defined what its core values are and that these have been communicated across the entire organisation. 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A broader reach would certainly be part of our longer-term plans once we’ve fully embedded ourselves in the Jersey marketplace.  ",[],{},{"nodeType":309,"data":10128,"content":10129},{},[10130],{"nodeType":313,"value":10131,"marks":10132,"data":10133},"Our appointment of Nathanial as Account Director has broadened our remit as he brings extensive consumer experience to the team and connections from his PR career in London.  ",[],{},{"nodeType":309,"data":10135,"content":10136},{},[10137,10142],{"nodeType":313,"value":10138,"marks":10139,"data":10141},"What changes has Orchard made to support this growth model?",[10140],{"type":438},{},{"nodeType":313,"value":5626,"marks":10143,"data":10144},[],{},{"nodeType":309,"data":10146,"content":10147},{},[10148,10153],{"nodeType":313,"value":10149,"marks":10150,"data":10152},"Chris:",[10151],{"type":438},{},{"nodeType":313,"value":10154,"marks":10155,"data":10156}," It’s been seven years since the management buyout of the business and 10 since Dan joined the team – he has worked across many of our most significant clients in diverse sectors and grown his expertise and reputation alongside that of the business. 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When compared to regional newspapers in the UK, the Guernsey Press has the seventh biggest circulation (",[],{},{"nodeType":569,"data":11492,"content":11494},{"uri":11493},"https://www.abc.org.uk/reporting-standards/regional-publications",[11495],{"nodeType":313,"value":11496,"marks":11497,"data":11498},"source",[],{},{"nodeType":313,"value":11500,"marks":11501,"data":11502},"), reflecting the local community’s engagement in what’s going on. Businesses looking to grow should certainly be making the most of this unique position to reach prospective customers and stakeholders. ",[],{},{"nodeType":309,"data":11504,"content":11505},{},[11506],{"nodeType":313,"value":11507,"marks":11508,"data":11509},"If you are a SME with limited budget and time, you might be asking: ‘why would I want to be in the media in the first place?’ Whether print coverage, or a mention on the airways or the local TV news bulletin, this lends credibility and creates awareness about your company. Amanda Eulenkamp – business editor of the Guernsey Press and editor of Business Brief – attended the talk and told us that the Guernsey Press has 3.5 readers per every print copy – excellent (and potentially free) brand exposure!  ",[],{},{"nodeType":309,"data":11511,"content":11512},{},[11513,11518],{"nodeType":313,"value":11514,"marks":11515,"data":11517},"How can you get media coverage?",[11516],{"type":438},{},{"nodeType":313,"value":8462,"marks":11519,"data":11520},[],{},{"nodeType":309,"data":11522,"content":11523},{},[11524],{"nodeType":313,"value":11525,"marks":11526,"data":11527},"As any PR expert will advise you, you can’t just issue any old press release and expect the media to publish it willy nilly; you need to be asking what makes it a compelling story.  ",[],{},{"nodeType":309,"data":11529,"content":11530},{},[11531],{"nodeType":313,"value":11532,"marks":11533,"data":11534},"Having spoken about how getting ‘traditional’ media coverage is crucial for businesses as it and adds credibility, Dan was as good as his word, with a video of local journalists giving insight of what they’re looking for when they receive stories.   ",[],{},{"nodeType":309,"data":11536,"content":11537},{},[11538,11541,11548],{"nodeType":313,"value":108,"marks":11539,"data":11540},[],{},{"nodeType":569,"data":11542,"content":11544},{"uri":11543},"https://www.youtube.com/watch?v=aFQ7eHG8XqA",[11545],{"nodeType":313,"value":7466,"marks":11546,"data":11547},[],{},{"nodeType":313,"value":108,"marks":11549,"data":11550},[],{},{"nodeType":309,"data":11552,"content":11553},{},[11554,11558,11563],{"nodeType":313,"value":11555,"marks":11556,"data":11557},"Straight from the horses’ mouths, the media are looking for good newsworthy people-based stories, ideally with proof to back up what you’re saying, and good visuals to accompany. What they ",[],{},{"nodeType":313,"value":11559,"marks":11560,"data":11562},"don’t",[11561],{"type":3381},{},{"nodeType":313,"value":11564,"marks":11565,"data":11566}," want is anything salesy, or congratulatory press releases full of technical jargon; use concise, pithy language. ",[],{},{"nodeType":309,"data":11568,"content":11569},{},[11570],{"nodeType":313,"value":11571,"marks":11572,"data":11573},"‘Business sells product’ is not a story unless it’s doing something innovative. Think, what would you tell your mum? Or your friend on a Friday in the pub? Then find your news hook and pitch it to a journalist. If you don’t have much in the way of news, try adding ‘newsjacking’ to your marketing plan, AKA adding your thoughts and opinions into breaking news stories. ",[],{},{"nodeType":309,"data":11575,"content":11576},{},[11577],{"nodeType":313,"value":11578,"marks":11579,"data":11580},"The journalists also highlighted the need for a human angle when pushing your news story. This feeds back into thinking about how local news performs so well compared to national news, because it’s localised. People like to read stories about people. ",[],{},{"nodeType":309,"data":11582,"content":11583},{},[11584,11589],{"nodeType":313,"value":11585,"marks":11586,"data":11588},"Make the most of your media appearance",[11587],{"type":438},{},{"nodeType":313,"value":5626,"marks":11590,"data":11591},[],{},{"nodeType":309,"data":11593,"content":11594},{},[11595],{"nodeType":313,"value":11596,"marks":11597,"data":11598},"Once you or your business has achieved this coverage, maximise it by reposting it on your website or social media. It is also important to maintain good relationships with the media – speak directly to that contact that you built a good rapport with. Also, keep your profile high by attending events to get your name and brand out there.  ",[],{},{"nodeType":309,"data":11600,"content":11601},{},[11602,11606,11614],{"nodeType":313,"value":11603,"marks":11604,"data":11605},"If you’re looking for the help of a PR agency to help grow your business, get in touch with the Orchard team. 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person of the year has been named for 2023, and we know her All Too 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The phrase 'Christmas in July' is a well-known one in comms circles, as that's when many of these campaigns began the process of being brought to life. And now, as December nears, they're on our phones, laptops and TV screens. The launch of each film forms one part of the brands' campaigns, with video, digital integration and charity collaborations all featuring heavily in this year's efforts. 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By introducing four famous stars, including the amazing Hannah Waddingham, they’ve upped the excitement surrounding the advert.",[],{},{"nodeType":309,"data":12057,"content":12058},{},[12059],{"nodeType":313,"value":12060,"marks":12061,"data":12062},"Cleverly using Meatloaf’s ‘I would do anything for love’, it sets the scene of the stars playfully running about doing 101 jobs that they probably wouldn’t want to do, just for their families. However, the advert takes a turn when they realise that they’re done bending over backwards to please others, hastily cutting to clips of each of them ruining the beautiful Christmas decorations and goods they’ve just created. The advert serves as a reminder to make sure to do what you want in life, rather than always attempt to please others. 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We see three older women looking out onto a snowy hill where a crowd of children are sledding. It’s a scene characterised by a sense of longing, of time gone by and reminiscence. With a wry smile, one of the women sneaks a look at her friends and places a single tap on the Amazon ‘Buy Now’ button, purchasing an item that looks vaguely like a cushion.",[],{},{"nodeType":309,"data":12109,"content":12110},{},[12111],{"nodeType":313,"value":12112,"marks":12113,"data":12114},"Moments later (a nod to speedy delivery?) and kitted out with helmets, the three women gently place the cushions into their very own sleds. It takes one last shared glance of assurance between them before they’re speeding down the hill, laughing and squealing just like the children at the start of the scene.",[],{},{"nodeType":309,"data":12116,"content":12117},{},[12118],{"nodeType":313,"value":12119,"marks":12120,"data":12121},"Amazon’s USP is being the world’s everything store - search, buy, receive. It thrives due to its simplicity. Mirroring this, there are no pomp or frills in the sequence, no dialogue or wild, imaginative effects. 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The message behind the campaign is that one small gesture of kindness can have a significant impact during the festive season. They intelligently used an adorable raccoon for this ad, animals will always catch the eye of the public and touch people’s hearts.",[],{},{"nodeType":309,"data":12154,"content":12155},{},[12156],{"nodeType":313,"value":12157,"marks":12158,"data":12159},"Lidl’s advert begins the story with the raccoon emerging out of a cardboard box with a Santa hat being held in their mouth, while the weather is cold and snowy. The raccoon is seen peering into the window of a home to see a family happily decorating their Christmas tree when unfortunately, the family’s dog knocks over the little boy's favourite Christmas ornament. To cheer the young boy up the mum buys him a monkey teddy which matched his ornament, on the way home sadly she drops the toy- but the racoon finds it! The racoon then goes on a mission to return the monkey teddy to the little boy. 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Seeing the hard work, drive, and dedication of everyone at Orchard result in national recognition is something of a dream for us.",[],{},{"nodeType":309,"data":13492,"content":13493},{},[13494],{"nodeType":313,"value":13495,"marks":13496,"data":13497},"“We always relish the opportunity to place Guernsey firmly on the PR map globally, and demonstrate the capacity there is on the island to do award-winning work for our clients.”  ",[],{},{"nodeType":309,"data":13499,"content":13500},{},[13501],{"nodeType":313,"value":13502,"marks":13503,"data":13504},"Managing director, operations Chris Chilton added:",[],{},{"nodeType":3766,"data":13506,"content":13507},{},[13508],{"nodeType":309,"data":13509,"content":13510},{},[13511],{"nodeType":313,"value":13512,"marks":13513,"data":13514},"“Previously our brilliant team has celebrated regional awards success with both the CIPR and PRCA, but achieving this shortlist for an award on a national level is reflective not only of all the great work our 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2023.",[],{},{"metadata":13523,"sys":13526,"fields":13533},{"tags":13524,"concepts":13525},[],[],{"space":13527,"id":3235,"type":14,"createdAt":3236,"updatedAt":3237,"environment":13529,"publishedVersion":608,"revision":151,"contentType":13531,"locale":27},{"sys":13528},{"type":10,"linkType":11,"id":12},{"sys":13530},{"id":19,"type":10,"linkType":20},{"sys":13532},{"type":10,"linkType":25,"id":3242},{"fullName":3244,"slug":3245,"photo":13534,"locations":13547,"specialisms":13548,"telephone":3276,"email":1560,"linkedInUrl":3277,"instagramUrl":3278,"metaTitle":34,"metaDescription":35},{"metadata":13535,"sys":13538,"fields":13543},{"tags":13536,"concepts":13537},[],[],{"space":13539,"id":3253,"type":102,"createdAt":3254,"updatedAt":3255,"environment":13541,"publishedVersion":819,"revision":151,"locale":27},{"sys":13540},{"type":10,"linkType":11,"id":12},{"sys":13542},{"id":19,"type":10,"linkType":20},{"title":3259,"description":108,"file":13544},{"url":3261,"details":13545,"fileName":3265,"contentType":117},{"size":3263,"image":13546},{"width":159,"height":159},[3267,3268],[3270,3271,3272,3273,3274,3275],{"metadata":13550,"sys":13553,"fields":13563},{"tags":13551,"concepts":13552},[],[],{"space":13554,"id":13556,"type":14,"createdAt":13557,"updatedAt":13558,"environment":13559,"publishedVersion":49,"revision":2072,"contentType":13561,"locale":27},{"sys":13555},{"type":10,"linkType":11,"id":12},"4qIyaIJSNfyYecdX8dMVQl","2024-04-12T19:24:27.738Z","2025-07-30T14:51:46.808Z",{"sys":13560},{"id":19,"type":10,"linkType":20},{"sys":13562},{"type":10,"linkType":25,"id":3070},{"heading":13564,"slug":13565,"date":13566,"filterCategory":13567,"leadImage":13579,"body":13599,"metaTitle":34,"metaDescription":35},"A third of Channel Island marketing professionals are using TikTok: Are you?","a-third-of-channel-island-marketing-professionals-are-using-tiktok-are-you","2023-02-20T14:55",{"metadata":13568,"sys":13571,"fields":13578},{"tags":13569,"concepts":13570},[],[],{"space":13572,"id":4744,"type":14,"createdAt":4745,"updatedAt":4746,"environment":13574,"publishedVersion":22,"revision":151,"contentType":13576,"locale":27},{"sys":13573},{"type":10,"linkType":11,"id":12},{"sys":13575},{"id":19,"type":10,"linkType":20},{"sys":13577},{"type":10,"linkType":25,"id":3088},{"name":4752},{"metadata":13580,"sys":13583,"fields":13591},{"tags":13581,"concepts":13582},[],[],{"space":13584,"id":13586,"type":102,"createdAt":13587,"updatedAt":13588,"environment":13589,"publishedVersion":296,"revision":151,"locale":27},{"sys":13585},{"type":10,"linkType":11,"id":12},"6TC7hp9dbNv41WgJb8c4KB","2024-04-12T15:16:31.039Z","2024-05-10T08:55:47.776Z",{"sys":13590},{"id":19,"type":10,"linkType":20},{"title":13592,"file":13593},"Orchard insights (1)",{"url":13594,"details":13595,"fileName":13598,"contentType":2429},"//images.ctfassets.net/j1upk00yq9kt/6TC7hp9dbNv41WgJb8c4KB/95343e18ea4b9f6787ce69f986fdc7f6/Orchard-insights-1.png",{"size":13596,"image":13597},207756,{"width":2426,"height":2426},"Orchard-insights-1.png",{"data":13600,"content":13601,"nodeType":305},{},[13602,13609,13616,13623,13639,13646,13653,13660,13667,13674,13707,13714],{"data":13603,"content":13604,"nodeType":309},{},[13605],{"data":13606,"marks":13607,"value":13608,"nodeType":313},{},[],"Our recent Orchard Insights survey of Channel Island marketing professionals shows that 32% of small and medium-sized businesses in the region are now using TikTok in their strategy.",{"data":13610,"content":13611,"nodeType":309},{},[13612],{"data":13613,"marks":13614,"value":13615,"nodeType":313},{},[],"It is predicted that 15 million people in the UK alone will have downloaded TikTok within the next two years.  Once known as a Generation Z hangout, TikTok has firmly established itself as a challenger to the larger platforms. It is a powerful platform for driving engagement.",{"data":13617,"content":13618,"nodeType":309},{},[13619],{"data":13620,"marks":13621,"value":13622,"nodeType":313},{},[],"Communicating to the notoriously difficult-to-market-to generational group Gen – Z, is becoming more important as they gain a stronger foothold in the economy. Marketing to younger generations doesn’t have to be difficult,– just meet them where they are, play by their rules, and have some fun whilst doing it.",{"data":13624,"content":13625,"nodeType":309},{},[13626,13629,13636],{"data":13627,"marks":13628,"value":108,"nodeType":313},{},[],{"data":13630,"content":13632,"nodeType":569},{"uri":13631},"https://www.youtube.com/watch?v=kV6DQfK3tys",[13633],{"data":13634,"marks":13635,"value":7466,"nodeType":313},{},[],{"data":13637,"marks":13638,"value":108,"nodeType":313},{},[],{"data":13640,"content":13641,"nodeType":309},{},[13642],{"data":13643,"marks":13644,"value":13645,"nodeType":313},{},[],"With the average user spending 95 minutes a day on TikTok, the attraction is simple. Younger consumers want to be both entertained and educated, with creative, imaginative, and digestible content. We are noticing a growing genre of educational subject matter, from finance tips, cooking tutorials and viral challenges that is clocking up the views.",{"data":13647,"content":13648,"nodeType":309},{},[13649],{"data":13650,"marks":13651,"value":13652,"nodeType":313},{},[],"Native content that leans on peer-to-peer communication, and sharing, rather than the traditional advertising in the one-to-many fashion is favoured on this platform. You also have complete autonomy about where your ads will be displayed, allowing you to target specific consumers and even schedule them to go out at a particular time.",{"data":13654,"content":13655,"nodeType":309},{},[13656],{"data":13657,"marks":13658,"value":13659,"nodeType":313},{},[],"TikTok allows you to try a plethora of advertisement strategies: TopView Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects and Branded Hashtag Challenges. Each one contributes to a different purpose and will have a different outcome based on the type of campaign you’re running, allowing you to advertise in a way that doesn’t feel contrived or ingenuine.",{"data":13661,"content":13662,"nodeType":309},{},[13663],{"data":13664,"marks":13665,"value":13666,"nodeType":313},{},[],"With more advanced video editing capabilities than other platforms such as Instagram, TikTok offers a greater opportunity to showcase your business’s personality and let your creativity run wild, through the use of stickers, an extensive music library, trending sound effects and more.",{"data":13668,"content":13669,"nodeType":309},{},[13670],{"data":13671,"marks":13672,"value":13673,"nodeType":313},{},[],"TikTok content should always reflect three key attributes:",{"data":13675,"content":13676,"nodeType":1382},{},[13677,13687,13697],{"data":13678,"content":13679,"nodeType":948},{},[13680],{"data":13681,"content":13682,"nodeType":309},{},[13683],{"data":13684,"marks":13685,"value":13686,"nodeType":313},{},[],"Authenticity: content that promotes real people is relatable and favoured by Tik Tok’s algorithm.",{"data":13688,"content":13689,"nodeType":948},{},[13690],{"data":13691,"content":13692,"nodeType":309},{},[13693],{"data":13694,"marks":13695,"value":13696,"nodeType":313},{},[],"Unique branding: users are hungry for creative and original content that stands out.",{"data":13698,"content":13699,"nodeType":948},{},[13700],{"data":13701,"content":13702,"nodeType":309},{},[13703],{"data":13704,"marks":13705,"value":13706,"nodeType":313},{},[],"Inclusivity: promoting diversity and an empowering community message.",{"data":13708,"content":13709,"nodeType":309},{},[13710],{"data":13711,"marks":13712,"value":13713,"nodeType":313},{},[],"Although you can supercharge your content through a combination of organic posts and paid campaigns on most social media platforms, TikTok also offers a unique bonus- the potential to partner with ‘creators’ to ensure your brand is noticed.",{"data":13715,"content":13716,"nodeType":309},{},[13717],{"data":13718,"marks":13719,"value":13720,"nodeType":313},{},[],"The thirst for more variety and frequent content is growing, and we know that generating tons of content to keep up with user demands, can sometimes seem a daunting task. At Orchard, we take away any stress, and manage your channels to ensure your business stands out amongst competitors, builds those key relationships with your audience, and reacts to current trends.",{"metadata":13722,"sys":13725,"fields":13735},{"tags":13723,"concepts":13724},[],[],{"space":13726,"id":13728,"type":14,"createdAt":13729,"updatedAt":13730,"environment":13731,"publishedVersion":819,"revision":67,"contentType":13733,"locale":27},{"sys":13727},{"type":10,"linkType":11,"id":12},"1uYpdZpjVaCnPqrNXTdZBB","2024-04-12T19:26:22.723Z","2024-05-10T16:14:18.613Z",{"sys":13732},{"id":19,"type":10,"linkType":20},{"sys":13734},{"type":10,"linkType":25,"id":3070},{"heading":13736,"slug":13737,"date":13738,"filterCategory":13739,"leadImage":13751,"body":13771,"author":13979,"metaTitle":34,"metaDescription":35},"Orchard plants roots in Jersey with new appointments","orchard-plants-roots-in-jersey-with-new-appointments","2023-01-30T16:16",{"metadata":13740,"sys":13743,"fields":13750},{"tags":13741,"concepts":13742},[],[],{"space":13744,"id":3082,"type":14,"createdAt":3083,"updatedAt":3083,"environment":13746,"publishedVersion":151,"revision":68,"contentType":13748,"locale":27},{"sys":13745},{"type":10,"linkType":11,"id":12},{"sys":13747},{"id":19,"type":10,"linkType":20},{"sys":13749},{"type":10,"linkType":25,"id":3088},{"name":3090},{"metadata":13752,"sys":13755,"fields":13763},{"tags":13753,"concepts":13754},[],[],{"space":13756,"id":13758,"type":102,"createdAt":13759,"updatedAt":13760,"environment":13761,"publishedVersion":296,"revision":151,"locale":27},{"sys":13757},{"type":10,"linkType":11,"id":12},"3gFGswb4CDKiUfKyrRvD0a","2024-04-12T15:22:31.960Z","2024-05-10T08:55:31.358Z",{"sys":13762},{"id":19,"type":10,"linkType":20},{"title":13764,"file":13765},"MicrosoftTeams-image (67)",{"url":13766,"details":13767,"fileName":13770,"contentType":2429},"//images.ctfassets.net/j1upk00yq9kt/3gFGswb4CDKiUfKyrRvD0a/38571767cff195a07f9b6fb436d543e3/MicrosoftTeams-image-67.png",{"size":13768,"image":13769},329436,{"width":2426,"height":2427},"MicrosoftTeams-image-67.png",{"nodeType":305,"data":13772,"content":13773},{},[13774,13781,13788,13798,13805,13813,13820,13827,13834,13841,13848,13856,13863,13870,13878,13885,13892,13900,13907,13914,13921,13928,13935,13943,13950,13957,13965,13972],{"nodeType":309,"data":13775,"content":13776},{},[13777],{"nodeType":313,"value":13778,"marks":13779,"data":13780},"Communications agency Orchard has appointed two new staff, including its first Jersey-based team member, as it expands across the Channel Islands. Rebecca Lane and Puseletso Mashego have joined the team as Senior Account Managers in Guernsey and Jersey, respectively.",[],{},{"nodeType":309,"data":13782,"content":13783},{},[13784],{"nodeType":313,"value":13785,"marks":13786,"data":13787},"Managing Director (Client Services) at Orchard Brooke Kenyon said:",[],{},{"nodeType":3766,"data":13789,"content":13790},{},[13791],{"nodeType":309,"data":13792,"content":13793},{},[13794],{"nodeType":313,"value":13795,"marks":13796,"data":13797},"“It is fantastic to have two new team members on board as we kick off an exciting year for the agency. It has always been an ambition to have a dedicated team member based in Jersey and I know Puseletso will be an asset to our clients and Orchard’s brand. It’s also a pleasure to welcome Rebecca back to our team. I’ve always kept her on my ‘would hire again’ wish list and we're excited to see the value she will add to our client work.”",[],{},{"nodeType":309,"data":13799,"content":13800},{},[13801],{"nodeType":313,"value":13802,"marks":13803,"data":13804},"Get to know them better through these quick-fire questions we asked:",[],{},{"nodeType":309,"data":13806,"content":13807},{},[13808],{"nodeType":313,"value":13809,"marks":13810,"data":13812},"What is your comms superpower?",[13811],{"type":438},{},{"nodeType":309,"data":13814,"content":13815},{},[13816],{"nodeType":313,"value":13817,"marks":13818,"data":13819},"Rebecca: Planning – the planning part of any campaign is imperative, whether it’s blue sky thinking or to a budget, social, events or a media strategy, you need to ensure your plan is tight with timings, contingencies if things beyond your control go wrong. You can’t knock the planning stage!",[],{},{"nodeType":309,"data":13821,"content":13822},{},[13823],{"nodeType":313,"value":13824,"marks":13825,"data":13826},"Puseletso: My creativity! The ability to create something out of very little, with out-of-the-box thinking.",[],{},{"nodeType":309,"data":13828,"content":13829},{},[13830],{"nodeType":313,"value":12483,"marks":13831,"data":13833},[13832],{"type":438},{},{"nodeType":309,"data":13835,"content":13836},{},[13837],{"nodeType":313,"value":13838,"marks":13839,"data":13840},"R: The Guernsey Press and BBC website mostly, occasionally other newspaper websites such as Guardian or FT for some different views.",[],{},{"nodeType":309,"data":13842,"content":13843},{},[13844],{"nodeType":313,"value":13845,"marks":13846,"data":13847},"P: Google News. I like that it gives me daily snippets of worldwide news",[],{},{"nodeType":309,"data":13849,"content":13850},{},[13851],{"nodeType":313,"value":13852,"marks":13853,"data":13855},"Favourite social platform?",[13854],{"type":438},{},{"nodeType":309,"data":13857,"content":13858},{},[13859],{"nodeType":313,"value":13860,"marks":13861,"data":13862},"R: Tiktok, the algorithm is the best part about it, actually getting to see things that interest you rather than doomscrolling for something to make you chuckle or spark your interest.",[],{},{"nodeType":309,"data":13864,"content":13865},{},[13866],{"nodeType":313,"value":13867,"marks":13868,"data":13869},"P: The blue bird, Twitter. There’s something about talking to yourself on the internet while getting a dose of what’s happening in the world and reading sometimes great and most times useless commentary from strangers and friends alike.",[],{},{"nodeType":309,"data":13871,"content":13872},{},[13873],{"nodeType":313,"value":13874,"marks":13875,"data":13877},"Favourite way to keep organised at work?",[13876],{"type":438},{},{"nodeType":309,"data":13879,"content":13880},{},[13881],{"nodeType":313,"value":13882,"marks":13883,"data":13884},"R: If it’s not in my calendar, it just doesn’t exist in my brain. For client work, digital notes and excel planners are the way forward for me. If I write it down in a notepad, chances are I won’t look back at it.",[],{},{"nodeType":309,"data":13886,"content":13887},{},[13888],{"nodeType":313,"value":13889,"marks":13890,"data":13891},"P: The old school notebook and pen. The act of writing somehow helps my brain retain information.",[],{},{"nodeType":309,"data":13893,"content":13894},{},[13895],{"nodeType":313,"value":13896,"marks":13897,"data":13899},"Dream brand/client/industry to work for?",[13898],{"type":438},{},{"nodeType":309,"data":13901,"content":13902},{},[13903],{"nodeType":313,"value":13904,"marks":13905,"data":13906},"R: A political party, I’ve always loved politics and like to stay up-to-date on both the local and national goings-on. No day would ever be the same, that’s for sure!",[],{},{"nodeType":309,"data":13908,"content":13909},{},[13910],{"nodeType":313,"value":13911,"marks":13912,"data":13913},"P: The FMCG industry, because I’d like to use my creativity to influence consumers’ daily purchasing decisions.",[],{},{"nodeType":309,"data":13915,"content":13916},{},[13917],{"nodeType":313,"value":12547,"marks":13918,"data":13920},[13919],{"type":438},{},{"nodeType":309,"data":13922,"content":13923},{},[13924],{"nodeType":313,"value":13925,"marks":13926,"data":13927},"R: Picking one thing is difficult, the variety of clients and the people at Orchard. Working with people you like and get along with is important, especially in a smaller business.",[],{},{"nodeType":309,"data":13929,"content":13930},{},[13931],{"nodeType":313,"value":13932,"marks":13933,"data":13934},"P: Having always worked for large corporate environments, I’m enjoying actually feeling and knowing that I’m not just an employee number.",[],{},{"nodeType":309,"data":13936,"content":13937},{},[13938],{"nodeType":313,"value":13939,"marks":13940,"data":13942},"I’m reading...",[13941],{"type":438},{},{"nodeType":309,"data":13944,"content":13945},{},[13946],{"nodeType":313,"value":13947,"marks":13948,"data":13949},"R: A Court of Wings and Ruin, I personally love fantasy for a bit of escapism!",[],{},{"nodeType":309,"data":13951,"content":13952},{},[13953],{"nodeType":313,"value":13954,"marks":13955,"data":13956},"P: Will by Will Smith. It’s filled with many important life lessons you don’t realise while reading because you’re constantly laughing.",[],{},{"nodeType":309,"data":13958,"content":13959},{},[13960],{"nodeType":313,"value":13961,"marks":13962,"data":13964},"Favourite way to unwind?",[13963],{"type":438},{},{"nodeType":309,"data":13966,"content":13967},{},[13968],{"nodeType":313,"value":13969,"marks":13970,"data":13971},"R: Anything from baking, reading, playing chess to camping in Herm during the summer. It really depends on the time of year. You’ll either find me in the sea on hot days or baking brownies on cold ones, both are relaxing (and at least one is tasty at the end!)",[],{},{"nodeType":309,"data":13973,"content":13974},{},[13975],{"nodeType":313,"value":13976,"marks":13977,"data":13978},"P: Music (jazz, funk and gospel), gin and finding new places to eat… in no particular order.",[],{},{"metadata":13980,"sys":13983,"fields":13990},{"tags":13981,"concepts":13982},[],[],{"space":13984,"id":3235,"type":14,"createdAt":3236,"updatedAt":3237,"environment":13986,"publishedVersion":608,"revision":151,"contentType":13988,"locale":27},{"sys":13985},{"type":10,"linkType":11,"id":12},{"sys":13987},{"id":19,"type":10,"linkType":20},{"sys":13989},{"type":10,"linkType":25,"id":3242},{"fullName":3244,"slug":3245,"photo":13991,"locations":14004,"specialisms":14005,"telephone":3276,"email":1560,"linkedInUrl":3277,"instagramUrl":3278,"metaTitle":34,"metaDescription":35},{"metadata":13992,"sys":13995,"fields":14000},{"tags":13993,"concepts":13994},[],[],{"space":13996,"id":3253,"type":102,"createdAt":3254,"updatedAt":3255,"environment":13998,"publishedVersion":819,"revision":151,"locale":27},{"sys":13997},{"type":10,"linkType":11,"id":12},{"sys":13999},{"id":19,"type":10,"linkType":20},{"title":3259,"description":108,"file":14001},{"url":3261,"details":14002,"fileName":3265,"contentType":117},{"size":3263,"image":14003},{"width":159,"height":159},[3267,3268],[3270,3271,3272,3273,3274,3275],{"metadata":14007,"sys":14010,"fields":14020},{"tags":14008,"concepts":14009},[],[],{"space":14011,"id":14013,"type":14,"createdAt":14014,"updatedAt":14015,"environment":14016,"publishedVersion":2308,"revision":22,"contentType":14018,"locale":27},{"sys":14012},{"type":10,"linkType":11,"id":12},"5AuI82wFiCZCnrfTdktEcO","2024-04-12T19:42:34.503Z","2024-05-10T15:52:02.417Z",{"sys":14017},{"id":19,"type":10,"linkType":20},{"sys":14019},{"type":10,"linkType":25,"id":3070},{"heading":14021,"slug":14022,"date":14023,"filterCategory":14024,"leadImage":14036,"body":14057,"author":14116,"metaTitle":34,"metaDescription":35},"Study looks at how Channel Island businesses are using social media","study-looks-at-how-channel-island-businesses-are-using-social-media","2023-01-27T13:24",{"metadata":14025,"sys":14028,"fields":14035},{"tags":14026,"concepts":14027},[],[],{"space":14029,"id":4744,"type":14,"createdAt":4745,"updatedAt":4746,"environment":14031,"publishedVersion":22,"revision":151,"contentType":14033,"locale":27},{"sys":14030},{"type":10,"linkType":11,"id":12},{"sys":14032},{"id":19,"type":10,"linkType":20},{"sys":14034},{"type":10,"linkType":25,"id":3088},{"name":4752},{"metadata":14037,"sys":14040,"fields":14048},{"tags":14038,"concepts":14039},[],[],{"space":14041,"id":14043,"type":102,"createdAt":14044,"updatedAt":14045,"environment":14046,"publishedVersion":296,"revision":151,"locale":27},{"sys":14042},{"type":10,"linkType":11,"id":12},"5zIH6mxjvvkkQ7vCvNl8ug","2024-04-12T15:42:58.692Z","2024-05-10T08:46:22.431Z",{"sys":14047},{"id":19,"type":10,"linkType":20},{"title":14049,"file":14050},"Orchard Insights",{"url":14051,"details":14052,"fileName":14056,"contentType":2429},"//images.ctfassets.net/j1upk00yq9kt/5zIH6mxjvvkkQ7vCvNl8ug/db6d6fc86e515da34f469f3d2c88dfea/Untitled-design.png",{"size":14053,"image":14054},342164,{"width":159,"height":14055},451,"Untitled-design.png",{"nodeType":305,"data":14058,"content":14059},{},[14060,14067,14074,14081,14088,14095,14102,14109],{"nodeType":309,"data":14061,"content":14062},{},[14063],{"nodeType":313,"value":14064,"marks":14065,"data":14066},"There’s lots of global data about how businesses are using social media but there aren’t many statistics when we look at social media locally. We asked Channel Island marketing professionals how they’re structuring their social media teams, which channels they’re investing in and what’s in their 2023 content strategy. These key insights will help us to shape our services.",[],{},{"nodeType":309,"data":14068,"content":14069},{},[14070],{"nodeType":313,"value":14071,"marks":14072,"data":14073},"Our survey, which targeted those working in the Channel Islands’ communications sector, found that 32% of those working for small and medium-sized businesses are on TikTok.  ",[],{},{"nodeType":309,"data":14075,"content":14076},{},[14077],{"nodeType":313,"value":14078,"marks":14079,"data":14080},"More channels are coming into the corporate communications mix with businesses utilising YouTube, TikTok, and Pinterest. The challenge for small teams is how this demand is going to be met.",[],{},{"nodeType":309,"data":14082,"content":14083},{},[14084],{"nodeType":313,"value":14085,"marks":14086,"data":14087},"Video is on the up - video will be a popular tactic used by local businesses in 2023 with 92% saying video is in their social media strategy for this year. 46% also said that they are focusing more on short form video, but long form uptake is growing worldwide. According to Adweek, 80% of short videos drive less than a third of total engagement. ",[],{},{"nodeType":309,"data":14089,"content":14090},{},[14091],{"nodeType":313,"value":14092,"marks":14093,"data":14094},"For some years now social media has focused on short-form video to capture short attention spans. This is changing. Younger audiences, in particular, are ready to watch longer videos. Social media managers need to be aware of how the social media landscape is evolving so that they can get the best results from their campaigns.",[],{},{"nodeType":309,"data":14096,"content":14097},{},[14098],{"nodeType":313,"value":14099,"marks":14100,"data":14101},"Most local businesses aren’t utilising influencers - 86% of respondents are not using influencers or content creators despite, according to Morning Consult, 75% of millennials following influencers on social media. ",[],{},{"nodeType":309,"data":14103,"content":14104},{},[14105],{"nodeType":313,"value":14106,"marks":14107,"data":14108},"Only 36% of respondents are using an agency for their social media strategy and 44% don’t have or aren’t sure if they have a social media marketing policy. ",[],{},{"nodeType":309,"data":14110,"content":14111},{},[14112],{"nodeType":313,"value":14113,"marks":14114,"data":14115},"A social media marketing policy matters because having one can not only protect your company’s reputation, but it can also inspire employees to advocate for the company online. 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heard of ‘The Great Resignation’, but have you heard of ‘The Great Movement’? Unless you’ve read the CIPR’s State of the Profession survey results you probably haven’t, but the concept illustrates where the communications sector may have had a different 12 months to many other industries. ",{"data":15448,"content":15449,"nodeType":309},{},[15450],{"data":15451,"marks":15452,"value":15453,"nodeType":313},{},[],"Every year PR practitioners from around the country answer the survey to provide the insights to shed light on our industry over the past 12 months, and recruitment figures prominently this year. ",{"data":15455,"content":15456,"nodeType":309},{},[15457],{"data":15458,"marks":15459,"value":15460,"nodeType":313},{},[],"The results are always interesting from an agency perspective as we can assess whether the challenges we’re facing and the opportunities we’re seizing are similar to those of our peers around the UK. ",{"data":15462,"content":15463,"nodeType":309},{},[15464],{"data":15465,"marks":15466,"value":15467,"nodeType":313},{},[],"This year the headline data from the report suggests mixed fortunes for agencies; across the board agencies are growing (73% of agency respondents said they were seeking to employ new people), but similarly universal is the challenge to recruit to service this increased demand. ",{"data":15469,"content":15470,"nodeType":309},{},[15471],{"data":15472,"marks":15473,"value":15474,"nodeType":313},{},[],"At Orchard we’ve had our own challenges in this area, and through working in a wide range of sectors we know this problem isn’t exclusive to PR and comms. But we have added a brilliant new team member this year in Kita Smith, and there’s more news to come soon. ",{"data":15476,"content":15477,"nodeType":309},{},[15478],{"data":15479,"marks":15480,"value":15481,"nodeType":313},{},[],"What’s the key to successful recruiting? In my experience, patience. We have often held out for the right person and that’s paid dividends in the long run; our team has a diversity of skills, backgrounds and experiences and often we’re looking for ‘the right fit’ rather than a specific set of attributes. ",{"data":15483,"content":15484,"nodeType":309},{},[15485],{"data":15486,"marks":15487,"value":15488,"nodeType":313},{},[],"Of course the flip side of waiting is that someone else has to do that work; the survey shows that 84% of respondents felt the main impact of vacancies was ‘an increased workload for other staff’. This is where having a positive workplace kicks in; as a strong culture and a good team spirit can see you through troughs and make the peaks even more enjoyable. ",{"data":15490,"content":15491,"nodeType":309},{},[15492,15497],{"data":15493,"marks":15494,"value":15496,"nodeType":313},{},[15495],{"type":438},"Flexible working",{"data":15498,"marks":15499,"value":5626,"nodeType":313},{},[],{"data":15501,"content":15502,"nodeType":309},{},[15503],{"data":15504,"marks":15505,"value":15506,"nodeType":313},{},[],"One of biggest cultural impacts of the last two years has been the necessary rise of home working, and the subsequent development of flexible working policies. 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We now have a hybrid working week – core hours for collaboration combined with time set aside for work from home focus days.  ",{"data":15515,"content":15516,"nodeType":309},{},[15517],{"data":15518,"marks":15519,"value":15520,"nodeType":313},{},[],"The ability to offer this is in sharp contrast with our national peers – the survey shows that 63% of respondents work from home for the majority of their week, a hangover of the COVID restrictions, and the slow return to urban centres especially, in the UK. ",{"data":15522,"content":15523,"nodeType":309},{},[15524,15529],{"data":15525,"marks":15526,"value":15528,"nodeType":313},{},[15527],{"type":438},"The write stuff",{"data":15530,"marks":15531,"value":5626,"nodeType":313},{},[],{"data":15533,"content":15534,"nodeType":309},{},[15535],{"data":15536,"marks":15537,"value":15538,"nodeType":313},{},[],"A job in communications can result in some very interesting working days, filled with a variety of tasks. 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It was a way of hanging on to our sanity when everything we knew had changed.",{"data":15763,"content":15764,"nodeType":309},{},[15765],{"data":15766,"marks":15767,"value":15768,"nodeType":313},{},[],"Well, we’ve been through a few twists and turns since then. But as we finally emerge from the pandemic, what does the ‘new normal’ at work mean for those of us who work in or advise on internal communications?",{"data":15770,"content":15771,"nodeType":309},{},[15772],{"data":15773,"marks":15774,"value":15775,"nodeType":313},{},[],"There’s no doubt that our role in shaping how an organisation communicates with its people is more critical than ever, whether it’s for a local business, the public sector or a multinational.",{"data":15777,"content":15778,"nodeType":309},{},[15779],{"data":15780,"marks":15781,"value":15782,"nodeType":313},{},[],"This is the year that the Edelman Trust Barometer declared trust in ‘my employer’ to be at an all-time high worldwide while trust in government and the media continues to spiral downwards.",{"data":15784,"content":15785,"nodeType":309},{},[15786,15790,15795],{"data":15787,"marks":15788,"value":15789,"nodeType":313},{},[],"In the UK, ",{"data":15791,"marks":15792,"value":15794,"nodeType":313},{},[15793],{"type":438},"trust in your employer is at 76%",{"data":15796,"marks":15797,"value":15798,"nodeType":313},{},[]," (up from 71% in 2021), compared with trust in government at 29% (down from 45% - Partygate anyone?), in the media at 22% (down from 37%) and in business at 43%.",{"data":15800,"content":15801,"nodeType":309},{},[15802],{"data":15803,"marks":15804,"value":15805,"nodeType":313},{},[],"Almost two-thirds (65%) of respondents say they believe information from their employer automatically, or after seeing it twice. Only 58% believe what government tells them and only 38% believe their social media feed.",{"data":15807,"content":15808,"nodeType":309},{},[15809],{"data":15810,"marks":15811,"value":15812,"nodeType":313},{},[],"All very encouraging if you work in IC but also a huge responsibility – in a world of declining trust - to ensure your organisation communicates clearly, fairly, accurately and regularly.",{"data":15814,"content":15815,"nodeType":309},{},[15816],{"data":15817,"marks":15818,"value":15819,"nodeType":313},{},[],"Despite high trust levels, this is also the year of the Great Resignation – a buzzword originating in the US where a record 4.5 million workers quit their jobs in March. In the UK HR Director reports that almost a third (29%) of UK workers are considering moving to a new job.",{"data":15821,"content":15822,"nodeType":309},{},[15823],{"data":15824,"marks":15825,"value":15826,"nodeType":313},{},[],"Companies offering hybrid or remote working are less likely to be affected, with 28% of workers saying that flexible working policies encourage them to stay in their current job. This week more than 3,300 workers at 70 UK companies start a pilot of a four-day week with no loss of pay. In Guernsey PWC managing partner Evelyn Brady says that its four-day week pilot could transform the island’s reputation and make it a magnet for attracting good staff. And at Orchard we’ve gone for a hybrid working week – core hours for collaboration combined with time set aside for work from home focus days.",{"data":15828,"content":15829,"nodeType":309},{},[15830],{"data":15831,"marks":15832,"value":15833,"nodeType":313},{},[],"Meanwhile Elon Musk’s ‘40 hours in the office or resign’ ultimatum last week to his Tesla employees has been roundly criticised as dangerous by other leaders.",{"data":15835,"content":15836,"nodeType":309},{},[15837],{"data":15838,"marks":15839,"value":15841,"nodeType":313},{},[15840],{"type":438},"So, what should be the priorities for internal comms in this new normal?",{"data":15843,"content":15844,"nodeType":1382},{},[15845,15855,15865,15875],{"data":15846,"content":15847,"nodeType":948},{},[15848],{"data":15849,"content":15850,"nodeType":309},{},[15851],{"data":15852,"marks":15853,"value":15854,"nodeType":313},{},[],"Engaging employees around purpose, strategy and vision remains the profession’s top priority, according to Gallagher’s definitive State of the Sector 2022 Telling the story of where your organisation is heading, after such a turbulent period, and creating a clear line of sight so that people see the relationship between what they do and what makes the organisation successful. And finding new, authentic ways to create a sense of belonging and a true connection to organisational values when it’s no longer so easy to bring everyone together face to face.",{"data":15856,"content":15857,"nodeType":948},{},[15858],{"data":15859,"content":15860,"nodeType":309},{},[15861],{"data":15862,"marks":15863,"value":15864,"nodeType":313},{},[],"Linked to this, adapting your channel strategy to hybrid working is also a top priority – building on the ‘quick fixes’ driven by lockdown to become a ‘digital HQ’, reinventing the way people communicate, collaborate and innovate. The traditional all-staff ‘town hall’ meeting will not be quite so effective when your staff work a four-day week and at least 20% of them are not in the office.",{"data":15866,"content":15867,"nodeType":948},{},[15868],{"data":15869,"content":15870,"nodeType":309},{},[15871],{"data":15872,"marks":15873,"value":15874,"nodeType":313},{},[],"‘People join organisations and quit managers’ is truer than ever in a Great Resignation. So, no surprise that ‘enhancing people manager communications’ is in the top three priorities in the State of the Sector report. People managers are a critical communication channel in an organisation: are they clear about what you expect from them, are they trained, and are they supported with timely, clear briefing material?",{"data":15876,"content":15877,"nodeType":948},{},[15878],{"data":15879,"content":15880,"nodeType":309},{},[15881],{"data":15882,"marks":15883,"value":15884,"nodeType":313},{},[],"Feedback from your people managers is just part of an ‘organisational listening’ strategy that must also be prioritised. How well do your communications land, do they have the intended impact on behaviour and actions? Do you have a robust process in place for capturing, and most importantly acting upon, employee insights and feedback?",{"data":15886,"content":15887,"nodeType":309},{},[15888],{"data":15889,"marks":15890,"value":15891,"nodeType":313},{},[],"A challenging list of priorities, it’s true. High quality internal communication has always been key to driving employee engagement which drives business success. Now, post-pandemic and facing the Great Resignation, IC in the modern workplace is more critical than ever.",{"metadata":15893,"sys":15896,"fields":15906},{"tags":15894,"concepts":15895},[],[],{"space":15897,"id":15899,"type":14,"createdAt":15900,"updatedAt":15901,"environment":15902,"publishedVersion":2072,"revision":67,"contentType":15904,"locale":27},{"sys":15898},{"type":10,"linkType":11,"id":12},"4Kv026du1v0FrRZYIPvSOV","2024-04-12T19:42:54.470Z","2024-05-10T16:20:09.170Z",{"sys":15903},{"id":19,"type":10,"linkType":20},{"sys":15905},{"type":10,"linkType":25,"id":3070},{"heading":15907,"slug":15908,"date":15909,"filterCategory":15910,"leadImage":15922,"body":15941,"author":16038,"metaTitle":34,"metaDescription":35},"Orchard becomes most qualified PR agency in Channel Islands","orchard-becomes-most-qualified-pr-agency-in-channel-islands","2022-06-01T14:28",{"metadata":15911,"sys":15914,"fields":15921},{"tags":15912,"concepts":15913},[],[],{"space":15915,"id":3082,"type":14,"createdAt":3083,"updatedAt":3083,"environment":15917,"publishedVersion":151,"revision":68,"contentType":15919,"locale":27},{"sys":15916},{"type":10,"linkType":11,"id":12},{"sys":15918},{"id":19,"type":10,"linkType":20},{"sys":15920},{"type":10,"linkType":25,"id":3088},{"name":3090},{"metadata":15923,"sys":15926,"fields":15933},{"tags":15924,"concepts":15925},[],[],{"space":15927,"id":15929,"type":102,"createdAt":15930,"updatedAt":15930,"environment":15931,"publishedVersion":151,"revision":68,"locale":27},{"sys":15928},{"type":10,"linkType":11,"id":12},"1wfEpVfrVDAN9Xo1tNuasx","2024-04-12T15:42:58.580Z",{"sys":15932},{"id":19,"type":10,"linkType":20},{"title":7501,"file":15934},{"url":15935,"details":15936,"fileName":15940,"contentType":117},"//images.ctfassets.net/j1upk00yq9kt/1wfEpVfrVDAN9Xo1tNuasx/505ce4d99d1405de2fb3c270c186d3eb/Dan-Gallienne.jpg",{"size":15937,"image":15938},226345,{"width":4102,"height":15939},1281,"Dan-Gallienne.jpg",{"nodeType":305,"data":15942,"content":15943},{},[15944,15951,15970,15977,15984,15991,15998,16015,16022,16032],{"nodeType":309,"data":15945,"content":15946},{},[15947],{"nodeType":313,"value":15948,"marks":15949,"data":15950},"Orchard, the Channel Islands-based communications agency, has strengthened its professional credentials as Head of PR Dan Gallienne has become a Chartered PR practitioner.  ",[],{},{"nodeType":309,"data":15952,"content":15953},{},[15954,15958,15966],{"nodeType":313,"value":15955,"marks":15956,"data":15957},"Chartered PR Practitioner status is a high honour that requires an immense amount of work, dedication, and knowledge of the communications industry. It is awarded by the UK’s professional PR body, the ",[],{},{"nodeType":569,"data":15959,"content":15961},{"uri":15960},"https://www.cipr.co.uk/",[15962],{"nodeType":313,"value":15963,"marks":15964,"data":15965},"CIPR",[],{},{"nodeType":313,"value":15967,"marks":15968,"data":15969}," (Chartered Institute of Public Relations), following an assessment day. The applicant must demonstrate their expertise across three areas – ethics, leadership and strategy – at a very high standard.  ",[],{},{"nodeType":309,"data":15971,"content":15972},{},[15973],{"nodeType":313,"value":15974,"marks":15975,"data":15976},"Dan joins Orchard Managing Directors Brooke Kenyon and Chris Chilton, both of whom are also Chartered PR Practitioners, having achieved the qualification while developing their own communications careers with the company. With three team members achieving Chartered status, Orchard is now the most-qualified PR agency in the Channel Islands and, coupled with the agency’s CIPR PRide Awards PR Consultancy of the Year win in October last year, has reinforced its position as the leading agency in the region.  ",[],{},{"nodeType":309,"data":15978,"content":15979},{},[15980],{"nodeType":313,"value":15981,"marks":15982,"data":15983},"Chartership demonstrates dedication to delivering first-class communications strategies and is recognised by clients and PR professionals as a badge of excellence. According to research undertaken by the CIPR, 71% of the public would trust a Chartered PR professional more than a professional without the award.  ",[],{},{"nodeType":309,"data":15985,"content":15986},{},[15987],{"nodeType":313,"value":15988,"marks":15989,"data":15990},"Feedback from Dan’s assessors confirmed that he had been successful across the course of the day, as he delivered what one examiner called “a brilliant performance”. Dan has worked for Orchard for almost eight years, cementing himself as one of Guernsey’s premier communications experts and a quick-thinking, trustworthy PR practitioner who is an expert in his field.  ",[],{},{"nodeType":309,"data":15992,"content":15993},{},[15994],{"nodeType":313,"value":15995,"marks":15996,"data":15997},"Brooke said:",[],{},{"nodeType":3766,"data":15999,"content":16000},{},[16001,16008],{"nodeType":309,"data":16002,"content":16003},{},[16004],{"nodeType":313,"value":16005,"marks":16006,"data":16007},"“We cannot overstate how proud we are of Dan for achieving this prestigious accreditation. Orchard seeks to hire only the best PR professionals, and seeing Dan rise from an Account Executive to Account Director, and now becoming a Chartered PR Practitioner is testament to why we invest in our people.  ",[],{},{"nodeType":309,"data":16009,"content":16010},{},[16011],{"nodeType":313,"value":16012,"marks":16013,"data":16014},"“We regularly advise our client base that to communicate their values they need to live them first, and we’re doing exactly that by making professionalism a key part of who we are. We are always striving for better, so being able to demonstrate why our clients should trust us with their communications strategies with professionally recognised accreditations like this one is incredibly important.”",[],{},{"nodeType":309,"data":16016,"content":16017},{},[16018],{"nodeType":313,"value":16019,"marks":16020,"data":16021},"Dan said:",[],{},{"nodeType":3766,"data":16023,"content":16024},{},[16025],{"nodeType":309,"data":16026,"content":16027},{},[16028],{"nodeType":313,"value":16029,"marks":16030,"data":16031},"“I am proud to join Brooke and Chris as a Chartered PR Practitioner and thank them for giving me the opportunity to get Chartered. 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So first, the good news. As an organisation, we generated fewer emissions in 2021 than we did in our ‘base year’ of 2019, the first year we recorded our carbon footprint. As you can see from this chart, this is due to a large reduction in energy-based emissions, and a reduction in off-island travel. We also managed to reduce our average staff commute (more on that later).",[],{},{"nodeType":3213,"data":16139,"content":16159},{"target":16140},{"metadata":16141,"sys":16144,"fields":16152},{"tags":16142,"concepts":16143},[],[],{"space":16145,"id":16147,"type":102,"createdAt":16148,"updatedAt":16149,"environment":16150,"publishedVersion":296,"revision":151,"locale":27},{"sys":16146},{"type":10,"linkType":11,"id":12},"3rsZg2gx3ht2Gm94Dx6L9y","2024-04-12T15:42:58.582Z","2024-05-10T10:14:37.269Z",{"sys":16151},{"id":19,"type":10,"linkType":20},{"title":16153,"file":16154},"footprint.jpg",{"url":16155,"details":16156,"fileName":16153,"contentType":117},"//images.ctfassets.net/j1upk00yq9kt/3rsZg2gx3ht2Gm94Dx6L9y/e8034e26685b4c3ee48c023432701b46/footprint.jpg",{"size":16157,"image":16158},56278,{"width":159,"height":12721},[],{"nodeType":309,"data":16161,"content":16162},{},[16163],{"nodeType":313,"value":16164,"marks":16165,"data":16166},"But let’s recognise some factors here. In Guernsey we are lucky to have a source of electricity that, for the most part, is very green. Power comes primarily from a mix of nuclear and renewables imported from France, giving this (usually) a relatively low emissions rating. 2019 however saw a fault with the undersea cable, meaning power was generated on island using fossil fuels. So in fact 2021 is going to be the more relevant comparator for us there, as we’ll be able to reduce that emissions level by making our office more energy efficient.",[],{},{"nodeType":309,"data":16168,"content":16169},{},[16170],{"nodeType":313,"value":16171,"marks":16172,"data":16173},"2021 also saw travel restrictions imposed on the island because of Covid-19. For slightly more than half the year our policy was for no business travel. Interestingly, with the now widespread use of Teams and Zoom, we think this trend will continue. While we expect to travel more in 2022/2023 (as after all sometimes there is no substitute for a face-to-face client meeting), we don’t expect to return to 2019 levels of travel.",[],{},{"nodeType":309,"data":16175,"content":16176},{},[16177],{"nodeType":313,"value":16178,"marks":16179,"data":16180},"For our own part we have forged good partnerships in our key markets that mean our team don’t have to travel as much, which will reduce our footprint considerably. This has played a key role in our receiving the BAFTA Albert Sustainable Production Certification for our digital team.",[],{},{"nodeType":309,"data":16182,"content":16183},{},[16184],{"nodeType":313,"value":16185,"marks":16186,"data":16187},"So on to our main ‘controllable’ source of emissions. The staff commute. We have already lessened the impact of this category by increasing work-from-home time. If our team work from home one day per week (on average), that means a reduction of 20%. We also encourage cycling, with a storage area and a shower available for our team which several of us use regularly. But cycling doesn’t suit everyone - so our plan for this year is to get creative with an active travel plan, and to record some more accurate data so we are not relying on estimates.",[],{},{"nodeType":309,"data":16189,"content":16190},{},[16191],{"nodeType":313,"value":16192,"marks":16193,"data":16194},"We're also planning to do a waste audit and a supplier survey in the next year - and for all of this activity, the ESI Framework is a massive help – from providing calculators and information sheets to help you calculate your footprint to templates for action plans for each of the key areas of emission generation.",[],{},{"nodeType":309,"data":16196,"content":16197},{},[16198],{"nodeType":313,"value":16199,"marks":16200,"data":16201},"Sustainability is after all one of those areas of business where the PR saying ‘If you want to look good, be good’, really comes into play. If you are not pro-actively tackling your emissions and looking to reduce them, then there is no way you can build a reputation as a good corporate citizen.",[],{},{"metadata":16203,"sys":16206,"fields":16213},{"tags":16204,"concepts":16205},[],[],{"space":16207,"id":3513,"type":14,"createdAt":3514,"updatedAt":3515,"environment":16209,"publishedVersion":3518,"revision":3519,"contentType":16211,"locale":27},{"sys":16208},{"type":10,"linkType":11,"id":12},{"sys":16210},{"id":19,"type":10,"linkType":20},{"sys":16212},{"type":10,"linkType":25,"id":3242},{"fullName":3523,"slug":3524,"photo":16214,"jobTitle":3545,"pronouns":3546,"qualifications":3547,"locations":16227,"filters":16228,"body":16265,"telephone":3276,"email":3657,"linkedInUrl":3658,"instagramUrl":3659,"bookMeetingUrl":3660,"metaTitle":34,"metaDescription":35},{"metadata":16215,"sys":16218,"fields":16223},{"tags":16216,"concepts":16217},[],[],{"space":16219,"id":3532,"type":102,"createdAt":3533,"updatedAt":3534,"environment":16221,"publishedVersion":2072,"revision":151,"locale":27},{"sys":16220},{"type":10,"linkType":11,"id":12},{"sys":16222},{"id":19,"type":10,"linkType":20},{"title":3523,"description":3538,"file":16224},{"url":3540,"details":16225,"fileName":3544,"contentType":117},{"size":3542,"image":16226},{"width":223,"height":223},[3267],[16229,16241,16253],{"metadata":16230,"sys":16233,"fields":16240},{"tags":16231,"concepts":16232},[],[],{"space":16234,"id":3557,"type":14,"createdAt":3558,"updatedAt":3559,"environment":16236,"publishedVersion":22,"revision":151,"contentType":16238,"locale":27},{"sys":16235},{"type":10,"linkType":11,"id":12},{"sys":16237},{"id":19,"type":10,"linkType":20},{"sys":16239},{"type":10,"linkType":25,"id":3088},{"name":3565},{"metadata":16242,"sys":16245,"fields":16252},{"tags":16243,"concepts":16244},[],[],{"space":16246,"id":3573,"type":14,"createdAt":3574,"updatedAt":3575,"environment":16248,"publishedVersion":22,"revision":151,"contentType":16250,"locale":27},{"sys":16247},{"type":10,"linkType":11,"id":12},{"sys":16249},{"id":19,"type":10,"linkType":20},{"sys":16251},{"type":10,"linkType":25,"id":3088},{"name":3581},{"metadata":16254,"sys":16257,"fields":16264},{"tags":16255,"concepts":16256},[],[],{"space":16258,"id":3589,"type":14,"createdAt":3590,"updatedAt":3591,"environment":16260,"publishedVersion":296,"revision":151,"contentType":16262,"locale":27},{"sys":16259},{"type":10,"linkType":11,"id":12},{"sys":16261},{"id":19,"type":10,"linkType":20},{"sys":16263},{"type":10,"linkType":25,"id":3088},{"name":3597},{"nodeType":305,"data":16266,"content":16267},{},[16268,16274,16280,16286,16292,16308],{"nodeType":309,"data":16269,"content":16270},{},[16271],{"nodeType":313,"value":3605,"marks":16272,"data":16273},[],{},{"nodeType":309,"data":16275,"content":16276},{},[16277],{"nodeType":313,"value":3612,"marks":16278,"data":16279},[],{},{"nodeType":309,"data":16281,"content":16282},{},[16283],{"nodeType":313,"value":3619,"marks":16284,"data":16285},[],{},{"nodeType":309,"data":16287,"content":16288},{},[16289],{"nodeType":313,"value":3626,"marks":16290,"data":16291},[],{},{"nodeType":3213,"data":16293,"content":16307},{"target":16294},{"metadata":16295,"sys":16298,"fields":16303},{"tags":16296,"concepts":16297},[],[],{"space":16299,"id":3638,"type":102,"createdAt":3639,"updatedAt":3640,"environment":16301,"publishedVersion":296,"revision":151,"locale":27},{"sys":16300},{"type":10,"linkType":11,"id":12},{"sys":16302},{"id":19,"type":10,"linkType":20},{"title":2442,"file":16304},{"url":3645,"details":16305,"fileName":2448,"contentType":2429},{"size":3647,"image":16306},{"width":3649,"height":3649},[],{"nodeType":309,"data":16309,"content":16310},{},[16311],{"nodeType":313,"value":108,"marks":16312,"data":16313},[],{},{"metadata":16315,"sys":16318,"fields":16329},{"tags":16316,"concepts":16317},[],[],{"space":16319,"id":16321,"type":14,"createdAt":16322,"updatedAt":16323,"environment":16324,"publishedVersion":16326,"revision":837,"contentType":16327,"locale":27},{"sys":16320},{"type":10,"linkType":11,"id":12},"Vovzo71ISN529djmg2VkC","2024-04-12T19:42:50.133Z","2026-06-09T17:35:06.723Z",{"sys":16325},{"id":19,"type":10,"linkType":20},38,{"sys":16328},{"type":10,"linkType":25,"id":3070},{"heading":16330,"slug":16331,"date":16332,"filterCategory":16333,"leadImage":16345,"body":16365,"author":16513,"metaTitle":34,"metaDescription":35},"6 communications trends to (continue to) watch out for in 2022","6-communications-trends-to-continue-to-watch-out-for-in-2022","2022-03-03T09:17",{"metadata":16334,"sys":16337,"fields":16344},{"tags":16335,"concepts":16336},[],[],{"space":16338,"id":4744,"type":14,"createdAt":4745,"updatedAt":4746,"environment":16340,"publishedVersion":22,"revision":151,"contentType":16342,"locale":27},{"sys":16339},{"type":10,"linkType":11,"id":12},{"sys":16341},{"id":19,"type":10,"linkType":20},{"sys":16343},{"type":10,"linkType":25,"id":3088},{"name":4752},{"metadata":16346,"sys":16349,"fields":16357},{"tags":16347,"concepts":16348},[],[],{"space":16350,"id":16352,"type":102,"createdAt":16353,"updatedAt":16354,"environment":16355,"publishedVersion":2072,"revision":67,"locale":27},{"sys":16351},{"type":10,"linkType":11,"id":12},"3WqtXHvlN60I67tQejiL3G","2024-04-12T15:42:58.660Z","2024-05-10T09:00:22.175Z",{"sys":16356},{"id":19,"type":10,"linkType":20},{"title":16358,"file":16359},"6 comms trends of 2022",{"url":16360,"details":16361,"fileName":16364,"contentType":2429},"//images.ctfassets.net/j1upk00yq9kt/3WqtXHvlN60I67tQejiL3G/8e9ae29df0ecfd2352061eb31f17f3b1/6-1.png",{"size":16362,"image":16363},118107,{"width":159,"height":11461},"6-1.png",{"data":16366,"content":16367,"nodeType":305},{},[16368,16375,16383,16402,16410,16429,16437,16444,16452,16471,16479,16498,16506],{"data":16369,"content":16370,"nodeType":309},{},[16371],{"data":16372,"marks":16373,"value":16374,"nodeType":313},{},[],"2022 is upon us (yes I know it’s already March!) and at Orchard we’re always looking ahead to see what we can expect from the world of communications. With new developments in technology and new social media channels playing a major role in how clients communicate with their audience, the world of PR continues to diversify. I’ve picked out six major trends from across the industry that we should expect to see across communications plans this year",{"data":16376,"content":16377,"nodeType":309},{},[16378],{"data":16379,"marks":16380,"value":16382,"nodeType":313},{},[16381],{"type":438},"1. TikTok continues to rise",{"data":16384,"content":16385,"nodeType":309},{},[16386,16390,16398],{"data":16387,"marks":16388,"value":16389,"nodeType":313},{},[],"According to this article by ",{"data":16391,"content":16393,"nodeType":569},{"uri":16392},"https://techcrunch.com/2021/12/20/tiktok-to-rank-as-the-third-largest-social-network-2022-forecast-notes/",[16394],{"data":16395,"marks":16396,"value":16397,"nodeType":313},{},[],"TechCrunch",{"data":16399,"marks":16400,"value":16401,"nodeType":313},{},[],", TikTok is now the third-largest social media platform on the planet, behind only Facebook and Instagram. It will reportedly reach 755 million monthly users this year, after growing its userbase by 40.8% in 2021. As such, it seems almost inevitable that clients will have to adopt TikTok into their social plans. As the platform becomes more and more ubiquitous, any brand that wants to attract a younger audience will have to engage with TikTok and diversify their existing social media content to fit its video-based model.",{"data":16403,"content":16404,"nodeType":309},{},[16405],{"data":16406,"marks":16407,"value":16409,"nodeType":313},{},[16408],{"type":438},"2. The Metaverse is coming…",{"data":16411,"content":16412,"nodeType":309},{},[16413,16417,16425],{"data":16414,"marks":16415,"value":16416,"nodeType":313},{},[],"Speaking of social media giants, Facebook hit headlines towards the end of 2021 by re-branding itself as Meta. With this came the announcement that the platform would seek to introduce virtual reality into businesses’ delivery of commerce and other services. 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In January 2021 positivity was waning, with the UK plunged into second and third full lockdowns and no sign of when Guernsey would lift its strict border restrictions. 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The idea was to reach islanders across a 24-hour period, via numerous direct touchpoints, by placing temporary inspirational signage around high-footfall areas of Guernsey’s capital, St Peter Port, and the rest of the island.",{"data":17212,"content":17213,"nodeType":309},{},[17214],{"data":17215,"marks":17216,"value":17217,"nodeType":313},{},[],"The campaign would use Skipton’s brand colours to bring warmth to Blue Monday and rebrand it to Purple Monday. 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With the count due to take more than a day and the media facing the unenviable task of filling that airtime, we challenged ourselves to help them out by creating a fun campaign that would deliver real impact.",[],{},{"nodeType":18802,"data":19054,"content":19055},{},[],{"nodeType":403,"data":19057,"content":19058},{},[19059],{"nodeType":313,"value":18809,"marks":19060,"data":19062},[19061],{"type":438},{},{"nodeType":309,"data":19064,"content":19065},{},[19066],{"nodeType":313,"value":19067,"marks":19068,"data":19069},"A unique problem meant a creative solution was needed. In the week preceding the election our team conducted a ‘100 ideas in 10 minutes’ brainstorm - and agreed on a feature with a pet picking out the election poll toppers.",[],{},{"nodeType":309,"data":19071,"content":19072},{},[19073,19077,19085],{"nodeType":313,"value":19074,"marks":19075,"data":19076},"But, a campaign like this is nothing without having real world impact. 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Year-on-year, competitors push the boundaries as practitioners embrace new ideas and routes to market, demonstrating the exceptional quality of work that is on display across the South of England and Channel Islands. Everyone in the room plays their part in raising these standards and should take pride in what we collectively achieve. 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Titled ‘Purposeful Profits and the Role of PR’, the Forum explored the role that public relations plays in helping organisations realise and then actualise their purpose.",{"data":20613,"content":20614,"nodeType":309},{},[20615],{"data":20616,"marks":20617,"value":20618,"nodeType":313},{},[],"At Orchard we’re constantly talking to our clients about the ways in which strategic communications can help them achieve their business objectives and the discussion about purpose is the latest iteration of that.",{"data":20620,"content":20621,"nodeType":309},{},[20622],{"data":20623,"marks":20624,"value":20626,"nodeType":313},{},[20625],{"type":438},"Why have a purpose?",{"data":20628,"content":20629,"nodeType":309},{},[20630],{"data":20631,"marks":20632,"value":20633,"nodeType":313},{},[],"One of the key reasons for establishing your purpose and clearly laying it out for employees, customers and other stakeholders is the signal it sends to the younger members of those groups. We’re constantly hearing about how millennials privilege values and social endeavour ahead of earnings but the reason it’s such a prevalent narrative is that it’s true.",{"data":20635,"content":20636,"nodeType":309},{},[20637],{"data":20638,"marks":20639,"value":20640,"nodeType":313},{},[],"The annual Jersey IoD Debate – ‘2050: Will Jersey have talent?’, taking place just two weeks after the CIPR Forum, looked at the workforce of the future and whether the island’s population will have the right digital skills to economically thrive.",{"data":20642,"content":20664,"nodeType":3213},{"target":20643},{"metadata":20644,"sys":20647,"fields":20655},{"tags":20645,"concepts":20646},[],[],{"space":20648,"id":20650,"type":102,"createdAt":20651,"updatedAt":20652,"environment":20653,"publishedVersion":296,"revision":151,"locale":27},{"sys":20649},{"type":10,"linkType":11,"id":12},"49PkyRYJ40HlX5XIJbbix","2024-04-12T15:34:38.994Z","2024-05-10T16:43:11.021Z",{"sys":20654},{"id":19,"type":10,"linkType":20},{"title":20656,"file":20657},"JSY-IoD-Debate-2019.jpg",{"url":20658,"details":20659,"fileName":20656,"contentType":117},"//images.ctfassets.net/j1upk00yq9kt/49PkyRYJ40HlX5XIJbbix/534c4d525e0925ac5c343c6d56d62f9d/JSY-IoD-Debate-2019.jpg",{"size":20660,"image":20661},253650,{"width":20662,"height":20663},1536,1116,[],{"data":20666,"content":20667,"nodeType":309},{},[20668],{"data":20669,"marks":20670,"value":20671,"nodeType":313},{},[],"Students in the room made it clear that they don’t think the current curriculum is fit for purpose and that they understand that automation and AI is fundamentally going to change the range of jobs available to them. This awareness has meant that they are hyper-aware of job satisfaction and working for a company that chimes with their values – something that can prove that an organisation has a purpose and acts on it.",{"data":20673,"content":20674,"nodeType":309},{},[20675],{"data":20676,"marks":20677,"value":20679,"nodeType":313},{},[20678],{"type":438},"Changing on purpose",{"data":20681,"content":20682,"nodeType":309},{},[20683],{"data":20684,"marks":20685,"value":20686,"nodeType":313},{},[],"Something else that young people care passionately about (and therefore a good purpose to have) is the climate change agenda.",{"data":20688,"content":20689,"nodeType":309},{},[20690],{"data":20691,"marks":20692,"value":20693,"nodeType":313},{},[],"Last Friday hundreds of schoolchildren followed their UK counterparts and took to the streets to march on the Royal Court and demand that the States of Guernsey takes action on climate change. 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These are the employees, business leaders and innovators of the future and they’re already considering what kind of purpose they want to be working for.",{"data":20716,"content":20717,"nodeType":309},{},[20718],{"data":20719,"marks":20720,"value":20721,"nodeType":313},{},[],"Corporate purpose is obviously no longer a wishy-washy notion; it’s a must-have component of a business’ core strategy.",{"data":20723,"content":20724,"nodeType":309},{},[20725],{"data":20726,"marks":20727,"value":20728,"nodeType":313},{},[],"We’re regularly advising clients on what having a purpose means, why it’s important to have one and how to identify and then embody one. 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it's #mentalhealthawarenessweek - I was reminded of this soon after my alarm went off this morning, my bleary eyes were scrolling through social media checking out today’s news agenda. The hashtag was appearing alongside the many (too many?) savvy brands who have chosen to be part of the conversation, journalists usefully directing people to support and friends sending out simple but positive messages; even the ",[],{},{"nodeType":569,"data":20903,"content":20905},{"uri":20904},"https://www.headstogether.org.uk/",[20906],{"nodeType":313,"value":20907,"marks":20908,"data":20909},"(young) Royal family",[],{},{"nodeType":313,"value":20911,"marks":20912,"data":20913}," are working hard to change the stigma around the mental health conversation.",[],{},{"nodeType":309,"data":20915,"content":20916},{},[20917],{"nodeType":313,"value":20918,"marks":20919,"data":20920},"Why does this topic matter enough to make it into the Orchard blog?",[],{},{"nodeType":309,"data":20922,"content":20923},{},[20924,20928,20936],{"nodeType":313,"value":20925,"marks":20926,"data":20927},"Well the recent ",[],{},{"nodeType":569,"data":20929,"content":20931},{"uri":20930},"https://www.cipr.co.uk/CIPR/Our_work/Policy/PR_research.aspx?WebsiteKey=0379ffac-bc76-433c-9a94-56a04331bf64",[20932],{"nodeType":313,"value":20933,"marks":20934,"data":20935},"CIPR State of PR 2019",[],{},{"nodeType":313,"value":20937,"marks":20938,"data":20939}," reported ‘PR is facing a mental health epidemic’ highlighting that 21% of practitioners live with or have lived with a mental health condition, and more than half (53%) said their work contributes highly to their diagnosis.",[],{},{"nodeType":309,"data":20941,"content":20942},{},[20943],{"nodeType":313,"value":20944,"marks":20945,"data":20946},"Orchard’s team is fundamental to the creative and impactful PR campaigns we deliver for our clients and the health and wellbeing of that team is essential in making that happen. We sell ideas and people – and those ideas come from people whose workplace wellbeing is my responsibility. So yes this topic matters to me.",[],{},{"nodeType":309,"data":20948,"content":20949},{},[20950],{"nodeType":313,"value":20951,"marks":20952,"data":20953},"We’ve been working hard to put in place benefits for our team to help their work/life balance, we’ve not just dreamed these up but consulted them in a new annual staff survey and asked them what is a priority? We will keep asking this question.",[],{},{"nodeType":309,"data":20955,"content":20956},{},[20957,20961,20966],{"nodeType":313,"value":20958,"marks":20959,"data":20960},"Deliberately part of our survey explored non-financial benefits and as a result we are investing in technology to allow more flexible working ",[],{},{"nodeType":313,"value":20962,"marks":20963,"data":20965},"(I’m writing this on my sofa because my son has a sick bug),",[20964],{"type":3381},{},{"nodeType":313,"value":20967,"marks":20968,"data":20969}," we have introduced three ‘summer daze’ - closing the office at 1pm on a Friday so our hard working team can get out and enjoy beautiful Guernsey or use the time to get off the rock early and travel.",[],{},{"nodeType":309,"data":20971,"content":20972},{},[20973],{"nodeType":313,"value":20974,"marks":20975,"data":20976},"When we designed our offices a shower was a must, not everyone loves a lunchtime run but for others it’s really important, as are the breakout areas where our book-lovers can regularly be found taking time out from the fast-paced PR day.",[],{},{"nodeType":309,"data":20978,"content":20979},{},[20980,20983,20990],{"nodeType":313,"value":5626,"marks":20981,"data":20982},[],{},{"nodeType":569,"data":20984,"content":20986},{"uri":20985},"https://www.youtube.com/watch?v=Dw6TW-YjC0g",[20987],{"nodeType":313,"value":7466,"marks":20988,"data":20989},[],{},{"nodeType":313,"value":108,"marks":20991,"data":20992},[],{},{"nodeType":309,"data":20994,"content":20995},{},[20996,21000,21008],{"nodeType":313,"value":20997,"marks":20998,"data":20999},"Many might assume a successful communication agency is full of extroverts (who me?!) and extroverts all have top notch mental health and a jolly time all the time right? Wrong.  It takes all kinds of people to make communication work, and all kinds of people have all kinds of mental health. A recent ",[],{},{"nodeType":569,"data":21001,"content":21003},{"uri":21002},"https://www.prweek.com/article/1583642/dear-pr-industry-please-value-introverts",[21004],{"nodeType":313,"value":21005,"marks":21006,"data":21007},"PR Week article",[],{},{"nodeType":313,"value":21009,"marks":21010,"data":21011}," called out our industry for not highly valuing introverts enough, and this was my favourite 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We're thrilled to have won a silver and a bronze award at last night's Citywealth Brand Management and Reputation Awards. 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know, I know, a loose link but then I started listing them and actually these things are in many ways more similar than you think. Well at least that is what I am telling myself - and therefore hopefully why I will cross the finish line of the London Marathon on Sunday 13th April 2014.",[],{},{"nodeType":3213,"data":24201,"content":24221},{"target":24202},{"metadata":24203,"sys":24206,"fields":24213},{"tags":24204,"concepts":24205},[],[],{"space":24207,"id":24209,"type":102,"createdAt":24210,"updatedAt":24210,"environment":24211,"publishedVersion":151,"revision":68,"locale":27},{"sys":24208},{"type":10,"linkType":11,"id":12},"1gSV0yJI4qQzKQ8jOaaMSl","2024-04-12T15:28:18.449Z",{"sys":24212},{"id":19,"type":10,"linkType":20},{"title":24214,"file":24215},"photo 6",{"url":24216,"details":24217,"fileName":24220,"contentType":117},"//images.ctfassets.net/j1upk00yq9kt/1gSV0yJI4qQzKQ8jOaaMSl/3bac91bb2c7da960637c53af630f73bb/photo-6.jpg",{"size":24218,"image":24219},162992,{"width":24188,"height":24188},"photo-6.jpg",[],{"nodeType":309,"data":24223,"content":24224},{},[24225],{"nodeType":313,"value":24226,"marks":24227,"data":24229},"1. Planning is essential",[24228],{"type":438},{},{"nodeType":309,"data":24231,"content":24232},{},[24233],{"nodeType":313,"value":24234,"marks":24235,"data":24236},"I have drawn out a detailed schedule of the hundreds of miles and hours of exercise I will do between now and April and stuck it on my fridge – aka the fridge of doom…",[],{},{"nodeType":3213,"data":24238,"content":24258},{"target":24239},{"metadata":24240,"sys":24243,"fields":24250},{"tags":24241,"concepts":24242},[],[],{"space":24244,"id":24246,"type":102,"createdAt":24247,"updatedAt":24247,"environment":24248,"publishedVersion":151,"revision":68,"locale":27},{"sys":24245},{"type":10,"linkType":11,"id":12},"1FQb7e9a6XiBSrS3BJJjpn","2024-04-12T15:28:18.447Z",{"sys":24249},{"id":19,"type":10,"linkType":20},{"title":24251,"file":24252},"photo 5",{"url":24253,"details":24254,"fileName":24257,"contentType":117},"//images.ctfassets.net/j1upk00yq9kt/1FQb7e9a6XiBSrS3BJJjpn/47fdc9dc81483d91ebd9f51a69828ae2/photo-5.jpg",{"size":24255,"image":24256},151016,{"width":24188,"height":24188},"photo-5.jpg",[],{"nodeType":309,"data":24260,"content":24261},{},[24262],{"nodeType":313,"value":24263,"marks":24264,"data":24266},"2. Appearance is important (a questionable characteristic maybe but everyone on my PR degree some years ago looked pretty dapper!)",[24265],{"type":438},{},{"nodeType":309,"data":24268,"content":24269},{},[24270],{"nodeType":313,"value":24271,"marks":24272,"data":24273},"Most of my Christmas presents were ‘high vis’, I now own very expensive trainers and a draw full of lycra",[],{},{"nodeType":309,"data":24275,"content":24276},{},[24277],{"nodeType":313,"value":24278,"marks":24279,"data":24281},"3. You must evaluate your progress",[24280],{"type":438},{},{"nodeType":309,"data":24283,"content":24284},{},[24285],{"nodeType":313,"value":24286,"marks":24287,"data":24288},"Realising you aren’t running enough miles – means you start running more.",[],{},{"nodeType":309,"data":24290,"content":24291},{},[24292],{"nodeType":313,"value":24293,"marks":24294,"data":24296},"4. Speed isn’t everything – it’s a fast moving industry but thinking before you speak is crucial to success",[24295],{"type":438},{},{"nodeType":309,"data":24298,"content":24299},{},[24300],{"nodeType":313,"value":24301,"marks":24302,"data":24303},"I’m not a fast runner and don’t think I ever will be. But I know that even if I have to walk some miles I will complete this race.",[],{},{"nodeType":309,"data":24305,"content":24306},{},[24307],{"nodeType":313,"value":24308,"marks":24309,"data":24311},"5. Relationships are key – with clients, with journalists, with bloggers, with everyone",[24310],{"type":438},{},{"nodeType":309,"data":24313,"content":24314},{},[24315],{"nodeType":313,"value":24316,"marks":24317,"data":24318},"You need a running buddy to get through the many hours of training and mine comes in the form of my good friend Gemma Chapman.",[],{},{"nodeType":309,"data":24320,"content":24321},{},[24322],{"nodeType":313,"value":24323,"marks":24324,"data":24326},"6. Always be ready – activity can strike when you least expect it",[24325],{"type":438},{},{"nodeType":309,"data":24328,"content":24329},{},[24330],{"nodeType":313,"value":24331,"marks":24332,"data":24333},"I keep my running gear with me all the time – I never know when I might be able to sneak in the odd 5 miles.",[],{},{"nodeType":3213,"data":24335,"content":24357},{"target":24336},{"metadata":24337,"sys":24340,"fields":24347},{"tags":24338,"concepts":24339},[],[],{"space":24341,"id":24343,"type":102,"createdAt":24344,"updatedAt":24344,"environment":24345,"publishedVersion":151,"revision":68,"locale":27},{"sys":24342},{"type":10,"linkType":11,"id":12},"5C4obJOjhlDMwWLLaMIO7I","2024-04-12T15:28:18.446Z",{"sys":24346},{"id":19,"type":10,"linkType":20},{"title":24348,"file":24349},"photo 3",{"url":24350,"details":24351,"fileName":24356,"contentType":2429},"//images.ctfassets.net/j1upk00yq9kt/5C4obJOjhlDMwWLLaMIO7I/64a9b2d88b9fc6156c298ba7b3601ba9/photo-31.png",{"size":24352,"image":24353},287336,{"width":24354,"height":24355},360,529,"photo-31.png",[],{"nodeType":309,"data":24359,"content":24360},{},[24361],{"nodeType":313,"value":24362,"marks":24363,"data":24365},"7. Have thick skin – we get knockbacks from all sides and need to be ready to get back up again",[24364],{"type":438},{},{"nodeType":309,"data":24367,"content":24368},{},[24369],{"nodeType":313,"value":24370,"marks":24371,"data":24372},"A bit gross…..but you do get quite thick skin – on your feet!",[],{},{"nodeType":309,"data":24374,"content":24375},{},[24376],{"nodeType":313,"value":24377,"marks":24378,"data":24380},"8. Have an eye for detail – no spelling mistake or grammar error goes unnoticed",[24379],{"type":438},{},{"nodeType":309,"data":24382,"content":24383},{},[24384],{"nodeType":313,"value":24385,"marks":24386,"data":24387},"I now have a watch that tells me how long I run for, my quickest miles and my total calories burned. This detail keeps me going.",[],{},{"nodeType":309,"data":24389,"content":24390},{},[24391],{"nodeType":313,"value":24392,"marks":24393,"data":24395},"9. Work well under pressure",[24394],{"type":438},{},{"nodeType":309,"data":24397,"content":24398},{},[24399],{"nodeType":313,"value":24400,"marks":24401,"data":24402},"Hundreds of thousands of people line the streets of London to watch this race – I’m hoping this will be positive pressure to help me reach the finish.",[],{},{"nodeType":309,"data":24404,"content":24405},{},[24406],{"nodeType":313,"value":24407,"marks":24408,"data":24410},"10. Punctuality and timing is key",[24409],{"type":438},{},{"nodeType":309,"data":24412,"content":24413},{},[24414],{"nodeType":313,"value":24415,"marks":24416,"data":24417},"Don’t go out too fast and never finish your final step of a run slowly - no matter how good or bad it has been – well that’s what my Dad told me!",[],{},{"nodeType":3213,"data":24419,"content":24441},{"target":24420},{"metadata":24421,"sys":24424,"fields":24432},{"tags":24422,"concepts":24423},[],[],{"space":24425,"id":24427,"type":102,"createdAt":24428,"updatedAt":24429,"environment":24430,"publishedVersion":296,"revision":151,"locale":27},{"sys":24426},{"type":10,"linkType":11,"id":12},"1jjpBlPLDNeriG3xa82gJ8","2024-04-12T15:28:18.444Z","2024-05-10T10:26:07.218Z",{"sys":24431},{"id":19,"type":10,"linkType":20},{"title":24433,"file":24434},"photo 4",{"url":24435,"details":24436,"fileName":24440,"contentType":2429},"//images.ctfassets.net/j1upk00yq9kt/1jjpBlPLDNeriG3xa82gJ8/ac3d1544919ccf35538be390d54c5901/photo-41.png",{"size":24437,"image":24438},96877,{"width":24354,"height":24439},443,"photo-41.png",[],{"nodeType":309,"data":24443,"content":24444},{},[24445],{"nodeType":313,"value":24446,"marks":24447,"data":24449},"11. Be willing to learn – the industry is always changing and our PR toolkit must reflect that",[24448],{"type":438},{},{"nodeType":309,"data":24451,"content":24452},{},[24453],{"nodeType":313,"value":24454,"marks":24455,"data":24456},"When I am not running (or doing PR stuff!) I am reading as many books and blogs as I can about running, fitness and diet",[],{},{"nodeType":309,"data":24458,"content":24459},{},[24460],{"nodeType":313,"value":24461,"marks":24462,"data":24464},"12. Be a great storyteller - an obvious one but no matter if it’s written narrative or delivering a presentation the art of telling an interesting story is invaluable",[24463],{"type":438},{},{"nodeType":309,"data":24466,"content":24467},{},[24468],{"nodeType":313,"value":24469,"marks":24470,"data":24471},"I would like to think I’m pretty good at keeping my running buddy entertained over the miles. I will talk about anything given half the chance.",[],{},{"nodeType":309,"data":24473,"content":24474},{},[24475],{"nodeType":313,"value":24476,"marks":24477,"data":24479},"13. Be adventurous – think and be different",[24478],{"type":438},{},{"nodeType":309,"data":24481,"content":24482},{},[24483],{"nodeType":313,"value":24484,"marks":24485,"data":24486},"Signing up to do this is one heck of an adventure for me. But Im using the training to discover the bits of Guernsey I don’t usually see from my comfy car.",[],{},{"nodeType":309,"data":24488,"content":24489},{},[24490],{"nodeType":313,"value":24491,"marks":24492,"data":24494},"14. Be creative -  don’t think outside the box, think like there is no box",[24493],{"type":438},{},{"nodeType":309,"data":24496,"content":24497},{},[24498],{"nodeType":313,"value":24499,"marks":24500,"data":24501},"I’m writing a blog about why PR is similar to marathon running – is that creative enough?",[],{},{"nodeType":309,"data":24503,"content":24504},{},[24505],{"nodeType":313,"value":24506,"marks":24507,"data":24509},"15. Be persuasive",[24508],{"type":438},{},{"nodeType":309,"data":24511,"content":24512},{},[24513],{"nodeType":313,"value":24514,"marks":24515,"data":24516},"I have £2500 to raise and at the point of writing this blog I nearly had £600, so I’ve already done a good bit of persuading!! ",[],{},{"nodeType":309,"data":24518,"content":24519},{},[24520],{"nodeType":313,"value":24521,"marks":24522,"data":24524},"16. Anticipate – things change quickly and you have to think fast",[24523],{"type":438},{},{"nodeType":309,"data":24526,"content":24527},{},[24528],{"nodeType":313,"value":24529,"marks":24530,"data":24531},"I always run with my phone and £1 in my pocket!",[],{},{"nodeType":309,"data":24533,"content":24534},{},[24535],{"nodeType":313,"value":24536,"marks":24537,"data":24539},"17. Be self-disciplined – be timely and meet deadlines",[24538],{"type":438},{},{"nodeType":309,"data":24541,"content":24542},{},[24543],{"nodeType":313,"value":24544,"marks":24545,"data":24546},"I’ve turned down many offers of alcoholic drinks so I can train better, longer and harder. It has taken some discipline.",[],{},{"nodeType":309,"data":24548,"content":24549},{},[24550],{"nodeType":313,"value":24551,"marks":24552,"data":24554},"18. A good listener – it’s noisy out there",[24553],{"type":438},{},{"nodeType":309,"data":24556,"content":24557},{},[24558],{"nodeType":313,"value":24559,"marks":24560,"data":24561},"It’s amazing what you can hear on a bleak Sunday morning in January.",[],{},{"nodeType":309,"data":24563,"content":24564},{},[24565],{"nodeType":313,"value":24566,"marks":24567,"data":24569},"19. Know your strategy",[24568],{"type":438},{},{"nodeType":309,"data":24571,"content":24572},{},[24573],{"nodeType":313,"value":24574,"marks":24575,"data":24576},"Speed or endurance, distance or time. Each run has a strategy, but mostly it’s just LOTS of miles.",[],{},{"nodeType":309,"data":24578,"content":24579},{},[24580],{"nodeType":313,"value":24581,"marks":24582,"data":24584},"20. Do your research – knowledge is power",[24583],{"type":438},{},{"nodeType":309,"data":24586,"content":24587},{},[24588],{"nodeType":313,"value":24589,"marks":24590,"data":24591},"Wearing the best shoes helps. Eating the right things helps. Stretching helps. It all makes running easier!",[],{},{"nodeType":309,"data":24593,"content":24594},{},[24595],{"nodeType":313,"value":24596,"marks":24597,"data":24599},"21. No two days/stories/clients are the same",[24598],{"type":438},{},{"nodeType":309,"data":24601,"content":24602},{},[24603],{"nodeType":313,"value":24604,"marks":24605,"data":24606},"Every run you go on feels different – some good, some bad, some both.",[],{},{"nodeType":3213,"data":24608,"content":24628},{"target":24609},{"metadata":24610,"sys":24613,"fields":24620},{"tags":24611,"concepts":24612},[],[],{"space":24614,"id":24616,"type":102,"createdAt":24617,"updatedAt":24617,"environment":24618,"publishedVersion":151,"revision":68,"locale":27},{"sys":24615},{"type":10,"linkType":11,"id":12},"7a42aASrrRO7g68kU3Hkqu","2024-04-12T15:28:18.441Z",{"sys":24619},{"id":19,"type":10,"linkType":20},{"title":24621,"file":24622},"photo 1",{"url":24623,"details":24624,"fileName":24627,"contentType":117},"//images.ctfassets.net/j1upk00yq9kt/7a42aASrrRO7g68kU3Hkqu/b8986e6769931a09cf8f0d693cc68d05/photo-1.jpg",{"size":24625,"image":24626},169267,{"width":24188,"height":24188},"photo-1.jpg",[],{"nodeType":309,"data":24630,"content":24631},{},[24632],{"nodeType":313,"value":24633,"marks":24634,"data":24636},"22. Hard work really does pay off",[24635],{"type":438},{},{"nodeType":309,"data":24638,"content":24639},{},[24640],{"nodeType":313,"value":24641,"marks":24642,"data":24643},"I’m running 3 times a week, going to spinning classes to increase my fitness and doing weights in the gym to increase my strength.",[],{},{"nodeType":309,"data":24645,"content":24646},{},[24647],{"nodeType":313,"value":24648,"marks":24649,"data":24651},"23. It takes some juggling - ‘wearing many hats’ and ‘spinning many plates’ - too often to I hear these words from PR people but it’s the truth",[24650],{"type":438},{},{"nodeType":309,"data":24653,"content":24654},{},[24655],{"nodeType":313,"value":24656,"marks":24657,"data":24658},"Fitting training in around a busy job and looking after my 7 month old son takes A LOT of juggling.",[],{},{"nodeType":309,"data":24660,"content":24661},{},[24662],{"nodeType":313,"value":24663,"marks":24664,"data":24666},"24. 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